LUIGI PIPER

Scientific Curriculum Vitae

October 2023

University of Salento Dept of Management and Economics, Ecotekne Campus, Building C, Room 26, via Monteroni, 73100 Lecce, Italy

luigi.piper@unisalento.it Office (+39) 0832.298631

 

CURRENT ACADEMIC POSITION

2022–Present Senior Assistant Professor of Business Economics

Ricercatore a tempo determinato, art. 24, c. 3, lett. b), Legge 240 del 2010

Dept of Economics, University of Salento, Italy

 

EDUCATION

10/07/2015 Ph.D. in Economic, Mathematical and Statistical Sciences

Doctoral Thesis: Correlation Between Stochastic Differential Equations using P Matrix (Thesis Supervisor: Prof Donato Scolozzi)  University of Salento, Italy

12/03/2010 Master’s Degree in Finance and Insurance - Summa Cum Laude (LM19/S)

Master Thesis: Evaluation of Financial Securities using Jump Processes(Thesis Supervisor: Prof Donato Scolozzi) University of Salento, Italy

17/07/2007 Bachelor’s Degree in Business Management

Bachelor Thesis: Lévy Processes in Finance (Thesis Supervisor: Prof Donato Scolozzi) University of Salento, Italy

04/07/2002 Pre-Collegiate Degree in Informatics

“E. Medi” Technological Institute, Italy

 

31/05/2021 Qualified as Associate Professor of Business Management

National Scientific Qualification (Abilitazione Scientifica Nazionale) SSN: 13B2 SECS-P/08

 

TEACHING & RESEARCH ACTIVITIES

 

TEACHING ACTIVITIES

2023–2024 Territorial marketing for sustainable development

Master’s degree in management of tourist and cultural activities Dept of Economics, University of Salento, Italy

2022–2023 Marketing research

PhD of National Interest in Design for Made in Italy: Identity, Innovation and Sustainability University of Campania, Italy

2022–2023 Applied research methods

PhD Program in Digital Transformation and Sustainability (XXXVIII Cycle) Dept of Economics, University of Salento, Italy

2022 Destination Management

Contract Professor Dept of Economics, Management and Business Law, University of Bari, Italy

2021–2022 Applied research methods

PhD Program in Digital Transformation and Sustainability (XXXVII Cycle) University of Salento, Italy

2020–2021 Economics and business management

Contract Professor Dept of Economics, Management and Business Law, University of Bari, Italy

2019 Quantitative methods

International PhD Programme in Intercultural Relations and International Management,UNINT University, Italy

2017–2019 Mathematics

LecturerDept of Economics, University of Salento, Italy

2016–2019 Mathematics for business economics

LecturerDept of Economics, Management and Business Law, University of Bari, Italy

2016–2018 Marketing

Research FellowIonian Department in Legal and Economic Systems in the Mediterranean: Society, Environment, Culture, University of Bari, Italy

2015–2017 Marketing analytics

Adjunct ProfessorDept of Economics, Management and Business Law, University of Bari, Italy

2015 Mathematics for business economics

Contract ProfessorDept of Economics, Management and Business Law, University of Bari, Italy

2015 Mathematics

LecturerDept of Economics, University of Salento, Italy

2015 Mathematics for business economics

LecturerIonian Department in Legal and Economic Systems in the Mediterranean: Society, Environment, Culture, University of Bari, Italy

 

OTHER TEACHING ACTIVITIES

2023–Present Organizational Structures (Advanced Course

Business creation and business organization Contract professor A.R.P.A.L. Puglia

2023–Present Cost-volume-results analysis (Advanced Course)

Business creation and business organization Contract professor A.R.P.A.L. Puglia

2023 Organizational Structures (Basic Course)

Business creation and business organization Contract professor A.R.P.A.L. Puglia

2023 Cost-volume-results analysis (Basic course)

Business creation and business organization Contract professor A.R.P.A.L. Puglia

2018 Marketing communication

Contract professorFoundation ITS, Italy

2016 Brand management

Contract professorManni Formazione, Italy

 

VISITING POSITIONS

2021 Visiting researcher School of Business and Economics in Tromsø, The Arctic University of Norway

 

RESEARCH ACTIVITY

2022–2023 Postdoctoral Researcher

Creazione di un modello bio-economico e identificazione di strategie aziendali e di marketing per il settore dell’acquacoltura,

Dept of Economics, University of Salento, Italy

2016–2017 Postdoctoral Researcher

Communication Strategies for Luxury Products through English as International ‘Lingua Franca’: Sustainability and Emotions as Strategic Leads for the Development of ‘Made in Puglia’

Dept of Humanistic Studies, University of Salento, Italy

2016–2018 Research Assistant

Heritage Marketing Dept of Economics, University of Salento, Italy

2013–2019 Research Assistant

Mathematics, Financial MathematicsDept of Economics, University of Salento, Italy

2013–Present Research Assistant

Marketing, Business Management, Market Research, Territorial Marketing,Dept of Economics, University of Salento, Italy

2012–2013 Researcher 

SMAASIS Laboratories, Dept of Innovative Engineering, University of Salento, Italy

 

2013–Present Tutoring for 41 degree theses (12 as supervisor)

 

SEMINARS

2022 Digital marketing - Marketing research Dept of Economics, University of Salento, Italy

2020 Brand communication Dept of Economics, University of Salento, Italy

2019 Strategic marketing: Measurement techniques and quantitative analysis in marketing research Dept of Economics, Management and Business Law, University of Bari, Italy

2018 Strategic marketing: Marketing data analysis Dept of Economics, Management and Business Law, University of Bari, Italy

2018 Economics and business management: Capitalization and TIR Dept of Economics, University of Salento, Italy

2018 Financial mathematics: The central limit theorems Dept of Economics, University of Salento, Italy

2017 Strategic marketing: The Fishbein model Dept of Economics, Management and Business Law, University of Bari, Italy

2017 Heritage marketing: Data analysis Dept of Letters, Philosophy, Languages and Cultural Heritage, University of Salento, Italy

2016 Heritage marketing: Data analysis Dept of Letters, Philosophy, Languages and Cultural Heritage, University of Salento, Italy

 

MEMBER OF UNIVERSITY EXAMINING BOARDS

2023–Present Territorial marketing for sustainable development President,Dept of Economics, University of Salento, Italy

2021–2023 Destination management Member Dept of Economics, Management and Business Law, University of Bari, Italy

2020–2021 Economics and business management Member Dept of Economics, Management and Business Law, University of Bari, Italy

2020–2023 Marketing, Territorial marketing Member Dept of Economics, University of Salento, Italy

2019–2020 Production and management of audiovisual formats Member Dept of Human Science, LUMSA University, Italy

2018–Present Economics and business management Member Dept of Economics, University of Salento, Italy

2018–2023 Strategic marketing Member Dept of Economics, Management and Business Law, University of Bari, Italy

2015–2017 Marketing analytics President Dept of Economics, Management and Business Law, University of Bari, Italy

2017–2019 Mathematics, Mathematics for finance, Financial mathematics Member Dept of Economics, University of Salento, Italy

2016–2018 Heritage marketing Member Dept of Letters, Philosophy, Languages and Cultural Heritage, University of Salento, Italy

 

EDITORIAL ACTIVITIES

2022–2023 Guest Editor for the Special Issue on Sustainability: “Sustainable technologies for businesses and marketers in the digital era of innovation”

2020–2021 Guest Editor for the Special Issue on Sustainability: “Greenwashing Strategies and Their Effects on Stakeholders’ Perceptions”

 

REFEREE ACTIVITIES

2023–Present Journal of Hospitality and Tourism Technology, Emerald

2023–Present International Journal of Human-Computer Interaction, Taylor and Francis

2022–Present British Food Journal, Emerald

2022–Present Scandinavian Journal of Management, Elsevier

2022–Present Sustainable Production and Consumption, Elsevier

2022–Present International Journal of Contemporary and Hospitality Management, Emerald

2022–Present Public Health Nutrition, Oxford University Press

2021–Present Journal of Business Research, Elsevier

2021–Present Current Issue in Tourism, Taylor and Francis

2021–Present Technovation, Elsevier

2021–Present Journal of Men’s Health, IMR

2020–Present Sustainability, MDPI

2020–Present International Journal of Business and Economics Research, SciencePG

2013–2014 IEEE Sensors Journal

 

EDITORIAL BOARD MEMBERHIP

2020–Present Sustainability

2020–Present International Journal of Business and Economics Research

 

MEMBERSHIP

2022–Present National Aeronautics and Space Administration (NASA) – Space Center Houston

2021-Present Association for Mathematics Applied to Social and Economic Sciences (AMASES)

2020-Present Accademia Italiana di Economia Aziendale (AIDEA) - Italian Academy of Business Economics

2019-Present Società Italiana di Marketing (SIM) - Italian Society of Marketing

2019-Present Società Italiana di Management (SIMA) – Italian Society of Management

 

TRAINING COURSES

2013 Financial engineering and risk management Columbia University, USA

Martin Haugh (Co–Director, Center for Financial Engineering) Department Of Industrial Engineering & Operations Research, Columbia University, USA

Prof Garud Iyengar (Department of Industrial Engineering & Operations Research), Columbia University, USA, Corsera.org, 

2010 – 2011 Training internship Finance Head Office Popolare Pugliese Bank, Italy

2010 Bank teller (104hrs) Cod. P0451000010676 Metis S.p.A. and Popolare Pugliese Bank, Italy.

 

RESEARCH PROJECTS

PARTICIPATION IN INTERNATIONAL RESEARCH PROJECTS

2023–Present Member

“ANASTASIA” – Application of nanotechnologies for the sustainable increase of the stability of products in the cosmetic and analytical sector.

Project Budget:   2,043,814.85 EURO,36-months project funded by the Ministry Of Economic Development (MISE). Coordinated by University of Salento

2023–Present Member

“TELECHAIN” – The labor market as a consequence of teleworking, challenges for full integration, SOCPL-2021-IND-REL - 101052317

 Project Budget:   285,842 EURO, Eighteen–months project funded by the Treaty on the Functioning of the European Union (TFEU) to the European Commission under the Social Prerogative and Specific Competencies Lines (SOCPL) program. 

Coordinated by Universidad De Sevilla, Spain.

2018–Present Consultant

“REMEDIA” Life – REmediation of Marine Environment and Development of Innovative Aquaculture: exploitation of edible/not edible biomass, LIFE16 ENV/IT/000343.

 Project Budget:   2,476,304 EURO,Three-year project co-funded by the European Union and the European Regional Development Fund (ERDF) under the LIFE 2016 program. 

Scientific Director: Prof Adriana Giangrande, University of Salento, Italy.

2021 Consultant

“Life4MarPiccolo” – A new life for Mar Piccolo, LIFE14 ENV/IT/000461

Project Budget:   2,512,171 EURO,Three-year project co-funded by the European Union and the European Regional Development Fund (ERDF) under the LIFE 2016 program.

Scientific Director: Prof Perrotta Gaetano, Agenzia Nazionale per le nuove tecnologie, l’energia e lo sviluppo economico sostenibile (ENEA), Italy.

2012–2015 Consultant

“MEDESS-4MS” – Mediterranean decision support system for marine safety

Project Budget:   6,146,317.75 EURO,Three-year project co-funded by the European Union and the European Regional Development Fund (ERDF) under the MED program: Objective Priority: 2-3; Axis 2: Protecting the environment and promoting the development of sustainable territory; Objective 2.3: Preventing Marine Risks and Strengthening Maritime Security.

Scientific Director: Prof Alberto Marcati, LUISS Guido Carli, Italy.

 

PARTICIPATION IN NATIONAL RESEARCH PROJECTS

2023–Present Scientific director (Principal Investigator)

“CUIS 2023 – Development of food and wine tourist routes for the enhancement of the territory” (Lo sviluppo di percorsi turistici enogastronomici per la valorizzazione del territorio)

Project Budget:  11,500 EURO, Project funded by: CUIS (Consorzio Universitario Interprovinciale Salentino, Italy), Department of Economic Science (University of Salento, Lecce, Italy), and the Municipality of Castrí di Lecce (Lecce, Italy).

2020 Scientific co-director

“Who spreads fake news about Italian brands? A predictive model based on the social and cultural proximity of social users.”

Project Budget:  11,000 EURO,Project funded by the SIM (Società Italiana di Marketing).

Other Members: Marco Visentin, University of Bologna, Italy; Annamaria Tuan, University of Bologna, Italy.

2019–2022 Research Unit

“The impact of major sporting events in Puglia”

Project Budget: 40,000 EURO,Project co-funded by the Apulia Region (Italy), University of Bari Aldo Moro and Centro interdipartimentale di ricerca di eccellenza sulle tecnologie innovative per la rivelazione e l’elaborazione del segnale” (TIRES).

Scientific Director: Prof Luca Petruzzelis, University of Bari, Italy

2013–2015 Research Unit

“CUIS 2015 – Implementing a territorial marketing model for the identification, creation and management of a metropolitan district”

Project Budget:  27,000 EURO,Funded by: CUIS (Consorzio Universitario Interprovinciale Salentino), Department of Economics (University of Salento, Lecce, Italy), Consortium for the Industrial Development Area (ASI, Lecce), and the Municipality of Galatina (Lecce, Italy).

Scientific Director: Prof Gianluigi Guido, University of Salento, Italy.

 

AWARDS AND GRANTS

2023 Grant: Development of food and wine tourist routes for the enhancement of the territory, Amount EUR 11,500, CUIS, Lecce, Italy.

2021 Best Paper “From home to the store: Combined effects of music and traffic on consumers’ shopping behavior” (authors: L. Piper, L.M. de Cosmo, M.I. Prete, G. Guido), 2021 Global Conference on Services and Retail Management (GLOSERV 2021), 10-13 May 2021, Virtual.

2020 SIM Grant 2020Amount EUR 11,000 Società Italiana di Marketing, Italy.

2015 Best Paper in Political Marketing Award. 2015 Academy of Marketing - The Magic of Marketing with “Political Disengagement and Political Hypocrisy: A Hidden Connection.” Sponsored by Kemmy Business School, University of Limerick, Ireland.

2013–2015 Research scholarship – Ph.D. in Economics and Mathematics-Statistics, XXVII Cycle (2013-2015). Amount EUR 48,000. Regione Puglia, Italy.

2013 Grant: Implementing a territorial marketing model for the identification, creation, and management of a metropolitan district. Amount EUR 27,000. CUIS, Lecce, Italy.

2010 Scholarship – Master’s Degree in Finance and Insurance. Amount EUR 2,500. University of Salento, Italy.

2006 Scholarship – Bachelor’s Degree in Business Management. Amount EUR 2,500. University of Salento, Italy

 

PATENTS

2020–Present N. 202018000003051 Co-owners: Luigi Piper (50%); Prof Giuseppe Ciccarella (50%)

 

OTHER WORK EXPERIENCE

2020–Present Business partner ExAqua srl, Lecce, Italy.Business Management

2008–2020 Project manager Sterimed srl, Revi Srl, GST srl, Z.I Surbo (Le), Milan, Italy. Business Management and Marketing strategies

2018–Present Project developer Foerstel Design Inc., Boise, USA. Development of marketing infographics

2018–2019 Account Executive PiperAnalytics LLC, Meridian, USA. Marketing, Communication, Market Research

2017 Financial Manager Salento Sud Immobiliare, Lecce, Italy.Direct investment activities, develop strategies and plans for the long-term financial goals

2016–2017 Account Executive ICare S.R.L., Lecce, Rome, Italy.Marketing strategies, production management and services

2012 Account Executive Piper&Piper LLC, Boise, USA.Management of administrative and financial activities. Customer management, preparation of quotes and invoices.

2010–2011 Bank Teller & Personal Banker Banca Popolare Pugliese, Matino, (Le), Italy.Bank Teller various banking branches (2010). Portfolio Management, Market and Economic Analysis (2011).

 

OTHER ACTIVITIES

Invited speaker:

• Teleworking: The case company Exprivia SPA (Italy). Fourth meeting in the Project “The labor market as a consequence of teleworking, challenges for full integration” (TELECHAIN). Parkhotel Bremen (Germany) - Saal Roland, October 11th-12th, 2023.
• Integrated Multi-Trophic Aquaculture (IMTA) and sustainability- led innovations: The marine aquarium market. World Aquaculture and Fisheries Conference (WAC) 2023 May 24-25, 2023, Tokyo, Japan (online)
• From remote to smart working: Evidence from Italy. Third meeting in the Project “The labor market as a consequence of teleworking, challenges for full integration” (TELECHAIN). International Business School (IBS), 22 March 2023, Budapest, Hungary
• The RemediaLife project results and future implications for sustainable mariculture. 6th Aquafarm, 16 February 2023, Pordenone, Italy
• Focus Meeting - Commercial and marketing issues of new aquaculture in Puglia. Remediation of Marine Environment and Development of Innovative Aquaculture, 27 June 2022, Taranto, Italy
• Analysis and evaluation of replicability and transferability concerning the CNR-Irsa activities in the Life4marpiccolo Project. A new Life for Mar Piccolo, 22 September 2021, Taranto, Italy

Session chair:

• The labor market as a consequence of teleworking, challenges for full integration, University of Salento, 21-22 June 2023, Lecce, Italy (with Maria Irene Prete).
• International Marketing Trends Conference 2015, Paris, Paris-Venice Marketing Trends Association (with Chandon Jean Louis).

Member of the organizing committee:

• 4th IMEKO TC19 Symposium 2013, on Environmental Instrumentation and Measurement, 2013, Lecce, Italy.
• EAJS International Conference 2008, European Association for Japanese Studies, 2008, Lecce, Italy.

 

PUBLICATIONS

ARTICLES PUBLISHED IN NATIONAL AND INTERNATIONAL JOURNALS

1. “Effectiveness of pictorial warnings on food fat content: Consumers’ perception and neurological responses”, (authors: Piper L., de Cosmo L.M., Prete M.I., Mileti A., Guido G.), British Food Journal, DOI: https://doi.org/10.1108/BFJ-02-2023-0123 (Classe A - ASN SECS-P/08)
2. “The influence of negative travel-related experience on tourist’s brand loyalty”, (authors: de Cosmo L.M., Piper L., Mileti A., Guido G.), Italian Journal of Marketing, (advanced online publication). DOI: https://doi.org/10.1007/s43039-023-00075-2
3. “The pink bias: Consumption choices of pink-colored products”, (authors: Mileti A., Piper L., Rizzo C., Guido G., Peluso A.M., Prete M.I., Maggio S.), Journal of Global Fashion Marketing, 14(2), pp. 187-205. DOI: https://doi.org/10.1080/20932685.2022.2152072
4. “In the name of the University: the choice to promote as a tool to influence decision-making.”, (authors: D’Uggento A.M., Petruzzellis L., Piper L., Gurrieri A.R.), (2022), Quality & Quantity, Accepted, DOI: https://doi.org/10.1007/s11135-022-01475-w
5. “Loyal or not? Determinants of heritage destination satisfaction and loyalty. A study of Lecce, Italy”, (authors: Piper L., Prete M.I., Palmi P., Guido G.), (2022), Journal of Heritage Tourism, 17(5), pp. 593-608. DOI: https://doi.org/10.1080/1743873X.2022.2078213
6. “The effects of circular format on store patronage: An Italian perspective”, (authors: de Cosmo L.M., Piper L., Nataraajan R., Petruzzellis L.), (2022), Journal of Business Research, vol. 140(C), pp. 430-438. DOI: https://doi.org/10.1016/j.jbusres.2021.11.013 (Classe A - ASN SECS-P/08)
7. “Pictorial warning labels as deterrents of alcohol abuse”, (authors: Piper L., Mileti A., Prete M.I., Guido G.), (2021), British Food Journal, 123(13), pp. 469-489. (Classe A - ASN SECS-P/08)
8. “Perceived social welfare as a driver of green products consumption: Evidences from an integrated multi-trophic aquaculture production”, (authors: Piper L., de Cosmo L.M., Sestino A., Giangrande A., Stabili L., Longo C., Guido G.), (2021), Current Research in Environmental Sustainability, 3, 100081. (Classe A - ASN SECS-P/08)
9. “The future of online marketing strategies and digital tools: new challenges and contributions to RACE framework”, (authors: Sestino A., Prete M.I., Piper L., Guido G.), (2021), International Journal of Electronic Trade, in press. https://doi.org/ 10.1504/IJETRADE.2021.10042594
10. “The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots”, (authors: de Cosmo L.M., Piper L., Di Vittorio A.), (2021), Italian Journal of Marketing, pp. 83-102
11. “Gluttony as predictor of compulsive buying behavior”, (authors: Piper L., Sestino A., Guido G.), (2020). British Food Journal, 123(4), pp. 1345-1361. (Classe A - ASN SECS-P/08)
12. “Internet of Things and Big Data as enablers for business digitalization strategies”, (authors: Sestino A., Piper L., Prete M.I., Guido G.), (2020), Technovation, 98, 102173. (Classe A - ASN SECS-P/08)
13. “Measuring internalized versus externalized luxury consumption motivations and consumers’ segmentation”, (authors: Guido G., Amatulli C., Peluso A.M., De Matteis C., Piper L., Pino G.), (2020), Italian Journal of Marketing, 1, pp. 1-23
14. “Identity processes in marketing: Relationship between image and personality of tourist destination, destination self-congruity, and behavioral responses”, (authors: Di Vittorio A., de Cosmo L.M., Iaffaldano N., Piper L.), (2019), Mercati e Competitività, 2, pp. 13-40
15. “Exploring the Perceived Image of Energy Efficiency Measures in Residential Buildings: Evidence from Apulia, Italy”, (authors: Rizzo C., Piper L., Prete M.I., Pino G., Guido G.), (2018), Journal of Cleaner Production, 197(1), pp. 349-355. (Classe A - ASN SECS-P/08)
16. “Le emozioni suscitate dall’inglese come lingua franca nella comunicazione dei prodotti di lusso “Made in Puglia”. L’influenza del contesto culturale”, (authors:, Piper L., Prete M.I., Capestro M.), (2017), Lingue Linguaggi, 20, pp. 125-150
17. “Determinants of southern Italian households’ intention to adopt energy efficiency measures in residential buildings”, (authors: Prete M.I., Piper L., Rizzo C., Pino G., Capestro M., Mileti A., Pichierri M., Amatulli C., Peluso A. M., Guido G.), (2017), Journal of Cleaner Production, 153, pp. 83-91. (Classe A per ASN SECS-P/08)
18. “Effects of blue lighting in ambient and mobile settings on the intention to buy hedonic products,” (authors: Guido, G., Piper, L., Prete, M. I., Mileti, A., Trisolini, C.M.), (2017), Psychology & Marketing, 34(2), pp. 215-226. (Classe A - ASN SECS-P/08) Selected Media Coverage: Psychology Today, Quirk’s
19. “Distortions on the perception of monetary values and quantities”, (authors: Guido G., Piper L., Prete M.I., Mileti, A.), (2016), Perceptual and Motor Skills, 123(1), pp. 175-189
20. “Design of buoy station for marine pollutant detection”, (authors: Griffo G., Piper L., Lay-Ekuakille A., Pellicanò D.), (2014), Measurement, 47, pp. 1024-1029
21. “Geostatistical approach for validating contaminated soil measurement”, (authors: Pelillo V., Piper L., Lay-Ekuakille A., Lanzolla A., Andria G., Morello R.), (2014) Measurement, 47, pp. 1016-1023
22. “Incidence of risk factors on the onset of gestational diabetes mellitus: An empirical research in southern italy”, (authors: De Franchis E., Ferramosca A., Zara V., Piper L.), (2012), International Journal of Measurement Technologies and Instrumentation Engineering, 2(3), pp. 8-22
23. “Control of wireless networks of sensors for air pollution monitoring”, (authors: Lay-Ekuakille A., Vergallo P., Piper L., Pelillo V., Postolache O., Urooj S., Cacciola M.), (2012), Micro and Nano Sensing Journal, 1, pp. 11-21

BOOKS

1. “Il ruolo dei disvalori nel marketing. Un’analisi preliminare del lato oscuro dei consumatori.” (Piper L., de Cosmo L.M.) (2022), Cacucci Editore, Bari. ISBN: 979-12-5965-095-5.
2. “Le avvertenze nella comunicazione di marketing dei prodotti alimentari. Efficacia e neuropercezione dei messaggi di warning nell’acquisto di alimenti ad alto contenuto di grassi, zuccheri e alcol.” (Piper L., Mileti A., Prete M.I.) (2022), Franco Angeli, Milano. ISBN: 978-88-351-3672-9.

CONTRIBUTIONS IN EDITED BOOKS

1. “From home to the store: Combined effect of music and traffic on consumers’ shopping behaviour” (Piper L., de Cosmo L.M., Prete M.I., Guido G.), (2021). In Book: Advances in global services and retail management, Cobanoglu C., Della Corte V. (Eds.) (pp. 1–9). USF M3 Publishing. ISBN: 978-1-955833-03-5.
2. “L’atteggiamento dei consumatori nei confronti dell’Intelligenza Artificiale. Uno studio degli effetti della messaggistica mobile via chatbot sulle risposte comportamentali del consumatore” (authors: L. de Cosmo, L. Piper), (2020), In Book: Intelligenza Artificiale tra etica e diritti. Prime riflessioni a seguito del libro bianco dell’Unione europea (a cura di Antonio Felice Uricchio, Giuseppe Riccio, Ugo Ruffolo). Cacucci Editore. ISBN: 978-88-6611-968-5.
3. “Dinamiche del prezzo del petrolio e della benzina considerando variazioni nelle tasse”, (authors: Piper L., Scolozzi D. and Tolomeo A.), (2013), in Book: Lo Sviluppo Sostenibile Ambiente, Risorse, Innovazione, Qualità – Scritti in memoria di Michela Specchiarello (a cura di: G. Guido, S. Massari), Milano: FrancoAngeli. ISBN: 978-8820447496.

NATIONAL AND INTERNATIONAL CONFERENCES

1. “Chatbot Sanitari: Prompt emotivi per un dialogo empatico. Review e proposizioni”. (Mileti A., de Cosmo L.M., Piper L., Baldassarre F., Guido G.), XX SIM Conference - University of Florence, October 20-21, 2023.
2. “Il ruolo della comunicazione sanitaria nella gestione di una crisi pandemica: un’analisi delle determinanti all’intenzione a vaccinarsi in caso di nuovi virus pandemici.” (authors: Piper L., de Cosmo L.M.), 40th AIDEA Conference 2023, Creating value through business studies! University of Salerno, October 5-6, 2023.
3. “La Comunicazione nella Campagna Vaccinale contro il COVID-19: Un’Analisi delle Determinanti dell’Intenzione a Vaccinarsi” (authors: Prete M.I., de Cosmo L.M., Di Vittorio A., Mileti A., Piper L., Guido G.) Proceedings of the XXII International Marketing Trends Conference, Paris (France), 19-21 January 2023, Paris-Venice Marketing Trends Association. ISBN: 978-2-490372-16-4.
4. “Effectiveness of warning labels on Sugar Sweetened Beverages” (authors: Piper L., Prete M.I., Mileti A., Guido G., Imperio M., Pitotti F.), (2022), Proceedings of BASM’22 Conference, London, United Kingdom.
5. “Consumers’ perception of anthropomorphic robots”, (authors: Piper L., Prete M.I., Guido G.), (2022), Proceedings of BASM’22 Conference, London, United Kingdom.
6. “A recognizable gender bias on user’s satisfaction and intention to use healthcare chatbots”, (authors: Schillaci C.E., Piper L., de Cosmo L.M., Nicotra M., Guido G.), (2022), Proceeding of SIM Conference, 20-22 October, Salerno, Italy. ISBN: 978-88-943918-8-6.
7. “Sabellid polychaete farming for ornamental purpose. Economics perspectives.” (authors: Piper L., Arduini D., Borghese J., Watson G., Hill M., Prete M.I., Giangrande A.) (2022) ECSA 59 5-8 September 2022, Kursaal, San Sebastian, Spain
8. “A bioeconomic model for the blue crab invasion in the Mediterranean Sea.” (authors: Piper L., Mancinelli G., Prete M.I., Cilenti L., Specchiulli A., Scirocco T., Lago N., Mileti A.), (2022), ECSA 59 5-8 September 2022, Kursaal, San Sebastian, Spain.
9. “Consumption behavior of blue crabs in Italy: Main rational and emotional motives” (authors: Prete M.I., Mancinelli G., Piper L., Mileti A., Cilenti L., Specchiulli A., Scirocco T., Lago N.), (2022), ECSA 59 5-8 September 2022, Kursaal, San Sebastian, Spain.
10. “New technologies for the sustainable management of the food sector” (authors: Prete M.I., Piper L., Mileti A., de Cosmo L.M., Pitotti F.), 2022, Proceedings of the 1st International Scientific and Practical Internet Conference, April 7-8, 2022. FOP Marenichenko V.V., Dnipro, Ukraine. ISBN: 978-617-95218-5-0.
11. “Consumer as moral agent in human-robot interactions. The role of anthropomorphism” (authors: Piper L., de Cosmo L.M. Arcadio, G., Guido G.), 2022, Proceedings of the XXI International Marketing Trends Conference, Rome (Italy), Paris-Venice Marketing Trends Association. ISBN: 978-2-490372-14-0.
12. “Sviluppo sostenibile, attrattività e competitività dei sistemi territoriali locali: un approccio strategico” (authors: Prete M.I., Piper L., Palmi P., Barlettano L., Greco V., Guido G.), 2022, Proceedings of the XXI International Marketing Trends Conference, Rome (Italy), Paris-Venice Marketing Trends Association. ISBN: 978-2-490372-14-0.
13. “From Home to the Store: Combined Effects of Music and Traffic on Consumers’ Shopping Behavior” (authors: L. Piper, L.M. de Cosmo, M.I. Prete, G. Guido), 2021, Global Conference on Services and Retail Management (GLOSERV 2021), 10-13 May 2021, Virtual, ISBN: 978-1-955833-03-5. (Best Paper Award)
14. “Heritage personality as determinants of destination loyalty and the mediating role of satisfaction” (authors: Piper L., de Cosmo L.M., Prete M.I., Guido G.), 2021, 4th International Scientific Conference “Restarting tourism, travel and hospitality: The day after” (TOURMAN 2021), 21-23 May 2021, Virtual. ISBN: 978-618-84798-9-0
15. “Push and pull factors as determinants of destination loyalty” (authors: Prete M.I., Piper L., de Cosmo L.M., Mileti A., Barlettano L., Guido G.), 2021, 4th International Scientific Conference “Restarting tourism, travel and hospitality: The day after” (TOURMAN 2021), 21-23 May 2021, Virtual. ISBN: 978-618-84798-9-0
16. “How to mitigate the effects of negative events in transport sector on tourism destination” (authors: de Cosmo L.M., Piper L., Mileti A., Guido G.), 2021, 4th International Scientific Conference “Restarting tourism, travel and hospitality: The day after” (TOURMAN 2021), 21-23 May 2021, Virtual. ISBN: 978-618-84798-9-0
17. “The effectiveness of textual and visual statements in alcohol warnings”, (authors: Piper L., Mileti A., Prete M. I., de Cosmo L.M., Sergio G., Guido G.), 2021, Proceedings of the XX International Marketing Trends Conference, 2021, Venice (Italy), Paris-Venice Marketing Trends Association. ISBN 978-2-490372-11-9.
18. “L’influenza della personalità degli elettori e dei candidati sull’impegno politico”, (authors: Piper L., de Cosmo L.M., Prete M.I., Di Carne F.), 2020, XVI SIM Conference “Marketing 4.0: Le sfide della multicanalità”, Varese (Italy), 28-30 October 2020.
19. “Experiencing the place or enjoying the event? The mediated path between travel motivation and revisit intention and word-of-mouth”, (authors: Petruzzellis L., Piper L., Rubino A., Visentin M.), 2019, XVII SIM Conference “Il marketing per una società migliore”, Piacenza (Italy), 24-25 October 2019.
20. “Mobile Messaging Chatbots: Attitudes and Internet Privacy Concern as determinants of Behavioral Intent to Use”, (authors: de Cosmo L.M., Petruzzellis L., Piper L., Di Vittorio A.), (2019), XVI SIM Conference “Marketing 4.0: Le sfide della multicanalità”, Piacenza, Italy, 24-25 Ottobre 2019.
21. “A Stochastic Model for the Evaluation of Intention to Purchase EEMs”, (authors: Piper L., Petruzzellis L., Scolozzi D., Guido G., Rizzo C.) 41st Annual ISMS Marketing Science Conference, Rome (Italy), June 20‐22, 2019.
22. “Cultural thematic routes and creation of value for the territory. Proposal for a managerial model”,  (authors: Palmi P., Esposito M., Prete M.I., Piper L.), EURAM 2019 - Exploring the future of management, 26-28 June, 2019, Lisboa, Portugal.
23. “Evaluation of luxury consumption experiences in the tourism sector” (authors: Piper L., Mileti A., Prete M. I., Palmi P., De Rinaldis L. Guido G.), Book of Abstracts of the Global Management Perspectives 4 th International Annual Conference 2019 in Lecce, Italy 1-2 March 2019.
24. “Effects of Disvalues and Negative Traits on Compulsive Shopping Behaviour” (authors: Guido G., Button A. E., Palmi P., Piper L., Prete M.I.), 2019, Proceedings of the XVIII International Marketing Trends Conference, Venice (Italy), Paris-Venice Marketing Trends Association. ISBN 978-2-9532811-2-5 9782953281125.
25. “Identity Paths in Marketing - I Percorsi Identitari nel Marketing” (authors: Amatulli C., De Cosmo M.L., Di Vittorio A., Girone F., Iaffaldano N., Passaro P., Petruzzellis L., Piper L., Santamato V.R.), 2018, Plenary Session, XV SIM Conference, 18-19 October 2018, Bari, Italy.
26. “Creating satisfying visitors’ experience in cultural organizations” (authors: Prete M.I., Palmi P., Piper L., Guido G.), 13th IFKAD conferencee on the theme of “Societal Impact of Knowledge and Design”, 4-6 July 2018, Delft, Netherlands.
27. “Modeling Local Development Using Fuzzy Logic and Gis: The Case of a Southern Italian Province” (authors: Rizzo C., Pino G., Pirotti T., Prete M.I., Piper L., Guido G.), International Geographical Union, Local Governance in the New Urban Agenda Conference, 19-21 October 2017, Lecce, Italy.
28. “Decline or Survive. A Field Study in Two Italian Footwear Districts” (authors: Capestro M., Mileti A., Prete M.I., Piper L., Guido G.), International Geographical Union, Local Governance in the New Urban Agenda Conference, 19-21 October 2017, Lecce, Italy.
29. “Political Disengagement and Political Hypocrisy: A Hidden Connection?” (authors: Prete M.I., Guido G., Harris P., Piper L.), Academy of Marketing Conference, The Magic of Marketing, (Best paper in Track - Political Marketing), 7-9 July 2015, Limerick, Ireland. (Best Paper Award)
30.  “Effetti dell’Esposizione alla Luce Blu sullo Stato Motivazionale e sull’Intenzione d’Acquisto dei Beni Edonistici e Utilitaristici” (authors: Guido G., Piper L., Prete M. I., Mileti A., Pichierri M., Trisolini C.M., and Capestro M.), (2015), Proceedings of the XIV International Marketing Trends Conference, 2015, Paris, Paris-Venice Marketing Trends Association. ISBN: 978-2-9532811-2-7.
31.  “La Percezione del Contenuto di Grassi nei Cibi: Differenze nelle Informazioni Verbali o Visive” (authors: Piper L., Prete M. I., Mileti A., Pichierri M., De Franchis E., Guido G., and Pagano S.), (2015), Proceedings of the XIV International Marketing Trends Conference, Parigi, a cura di Jean-Claude Andreani e Umberto Collesei, Paris-Venice Marketing Trends Association. ISBN: 978-2-9532811-2-7.
32. “Distortion in Consumers’ Money Perception: A Study on Values and Quantity,” (authors: Guido G., Piper L., Prete M I., and Mileti A.), (2014), 10 NeuroPsycoEconomics Conference Proceedings, a cura di E. Poeppel e K. Fehse, Munich, Germany.
33. “How sweet taste changes when we see what we drink”, (authors: Guido G., Piper L., Pichierri, Prete M. I., Mileti A., and De Franchis E.), (2014), EuroSense 2014: A Sense of Life, Copenaghen, Denmark.
34. “Sampling Optimization for Monitoring Contaminated Soiled”, (authors: Pelillo V., Piper L., Lay-Ekuakille A., Griffo G., Lanzolla A., and Andria G.), (2013), Proceedings of 4th IMEKO TC19 Symposium, Lecce, Italy.
35. “Cost Minimization of Waste Recycling for Lowering Environmental Impact”, (authors: Piper L., Pelillo V., Griffo G., De Franchis E., and Lay-Ekuakille A.), (2013), Proceedings of 4th IMEKO TC19 Symposium, Lecce, Italy.
36. “Modelling a Buoy for Sea Pollution Monitoring Using Fiber Optics Sensors” (authors: Griffo G., Piper L., Lay-Ekuakille A., Pellicanò D., Scolozzi D., and De Franchis E.), (2013), Proceedings of 4th IMEKO TC19 Symposium, Lecce, Italy.
37. “Modeling a Microinfusor Transients for Glucose Delivering in T1DM Using Retarded Impulsive Differential Equations”, (authors: Piper L., Scolozzi D., Lay-Ekuakille A., Vergallo P., and De Franchis E.), (2013), Proceedings of MeMeA Symposium, Gatineau, Canada.
38. “Oil land Gasoline Price Dinamics Considering Tax Variation”, (authors: Piper L., Scolozzi D., and Tolomeo A.), (2012), XXXVI AMASES Conference, Foggia, Italy.
39. “A Novel Pseudo-Stationary Modeling of Pollutant Measurement Prediction from Industrial Emissions” (authors: Piper L., Lay-Ekuakille A., Vergallo P., and Pelillo V.), (2012), Proceedings of XX IMEKO World Congress, Busan, Korea.

WORKSHOP

1. “Negative Emotions in Visual and/or Textual Information Contents: A Food Neuromarketing Study”, (Piper L., Prete M.I., Pagano S., Mileti, A., Guido G., Trianni G., Harris P.), Workshop: “Making People Feel Bad: What is The Role of Negative Appeals in Marketing?” Queen Mary University of London, 23 April 2017, Charterhouse Square Campus, London.

 

STATISTICS SOFTWARE

MATHEMATICA Wolfram. Symbolic and numerical calculation software and programming language. The main use of software derives from the simulation of ordinary and stochastic differential equations used in many models adopted in research published in scientific journals.

SPSS/STATA. Software for basic, inferential, and multivariate descriptive statistical analysis (such as reliability analysis, correlation analysis, simple and multiple regression analysis, cluster analysis, exploratory factor analysis and multi-dimensional scaling). The skills learned in this field result from the use of these analysis in many of the published studies and didactic activities on research methods and analysis techniques with SPSS.

AMOS Software for statistical analysis of structural equation models (SEMs).

PROCESS Software for basic, inferential, and multivariate descriptive statistical analysis

 

LANGUAGES

English Advanced Level - Written and Spoken

Japanese Basic Level - Written and Spoken

• Class of Language and Translation - Japanese I
• Class of Translation Japanese-Italian I

       Degree in Science and Technique of Linguistic Mediation, University of Salento

Italian Mother Tongue

 

Lecce, October 29, 2023                                                               Luigi Piper

                                                                                      

Il sottoscritto, consapevole delle sanzioni penali previste dall’Art. 76 del D.P.R. 445/2000 e successive modificazioni e ai sensi degli artt. 46 e 47 del D.P.R. 28 dicembre 2000, per le ipotesi di falsità in atti e dichiarazioni mendaci, dichiara sotto la propria responsabilità che quanto sopra indicato corrisponde al vero. Il sottoscritto autorizza il trattamento dei dati personali in conformità alla Legge sulla privacy (D.Lgs. 196/2003).