Giuseppina PASSIANTE

Giuseppina PASSIANTE

Professore I Fascia (Ordinario/Straordinario)

Settore Scientifico Disciplinare ING-IND/35: INGEGNERIA ECONOMICO-GESTIONALE.

Dipartimento di Ingegneria dell'Innovazione

Centro Ecotekne Pal. O - S.P. 6, Lecce - Monteroni - LECCE (LE)

Ufficio, Piano terra

Telefono +39 0832 29 7960

Centro Cultura Innovativa d`Impresa

Edificio "Aldo Romano" - S.P. 6, Lecce - Monteroni - LECCE (LE)

Incubatore Euro-Mediterraneo, Piano terra

Telefono +39 0832 29 7960

Area di competenza:

Ingegneria Economico-Gestionale

Curriculum Vitae

Scarica curriculum vitae

Didattica

A.A. 2020/2021

INNOVATION MANAGEMENT

Degree course MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Course type Laurea Magistrale

Language INGLESE

Credits 9.0

Teaching hours Ore Attività frontale: 81.0

Year taught 2020/2021

For matriculated on 2019/2020

Course year 2

Structure DIPARTIMENTO DI INGEGNERIA DELL'INNOVAZIONE

Subject matter Business Innovation and Entrepreneurship

Location Lecce

TECHNOLOGICAL ENTREPRENEURSHIP

Degree course MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Course type Laurea Magistrale

Language INGLESE

Credits 9.0

Teaching hours Ore Attività frontale: 81.0

Year taught 2020/2021

For matriculated on 2019/2020

Course year 2

Structure DIPARTIMENTO DI INGEGNERIA DELL'INNOVAZIONE

Subject matter Business Innovation and Entrepreneurship

Location Lecce

A.A. 2019/2020

INGEGNERIA ECONOMICA

Corso di laurea INGEGNERIA INDUSTRIALE

Tipo corso di studio Laurea

Lingua ITALIANO

Crediti 6.0

Ripartizione oraria Ore Attività frontale: 54.0

Anno accademico di erogazione 2019/2020

Per immatricolati nel 2018/2019

Anno di corso 2

Struttura DIPARTIMENTO DI INGEGNERIA DELL'INNOVAZIONE

Percorso PERCORSO COMUNE

Sede Brindisi

INNOVATION MANAGEMENT

Degree course MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Course type Laurea Magistrale

Language INGLESE

Credits 9.0

Teaching hours Ore Attività frontale: 81.0

Year taught 2019/2020

For matriculated on 2018/2019

Course year 2

Structure DIPARTIMENTO DI INGEGNERIA DELL'INNOVAZIONE

Subject matter Business Innovation and Entrepreneurship

Location Lecce

TECHNOLOGICAL ENTREPRENEURSHIP

Degree course MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Course type Laurea Magistrale

Language INGLESE

Credits 9.0

Teaching hours Ore Attività frontale: 81.0

Year taught 2019/2020

For matriculated on 2018/2019

Course year 2

Structure DIPARTIMENTO DI INGEGNERIA DELL'INNOVAZIONE

Subject matter Business Innovation and Entrepreneurship

Location Lecce

A.A. 2018/2019

INNOVATION MANAGEMENT

Degree course MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Course type Laurea Magistrale

Language INGLESE

Credits 9.0

Teaching hours Ore Attività frontale: 81.0

Year taught 2018/2019

For matriculated on 2017/2018

Course year 2

Structure DIPARTIMENTO DI INGEGNERIA DELL'INNOVAZIONE

Subject matter Business Innovation and Entrepreneurship

Location Lecce

TECHNOLOGICAL ENTREPRENEURSHIP

Degree course MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Course type Laurea Magistrale

Language INGLESE

Credits 9.0

Teaching hours Ore Attività frontale: 81.0

Year taught 2018/2019

For matriculated on 2017/2018

Course year 2

Structure DIPARTIMENTO DI INGEGNERIA DELL'INNOVAZIONE

Subject matter Business Innovation and Entrepreneurship

Location Lecce

A.A. 2017/2018

INNOVATION MANAGEMENT

Degree course MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Course type Laurea Magistrale

Language INGLESE

Credits 9.0

Teaching hours Ore Attività frontale: 81.0

Year taught 2017/2018

For matriculated on 2016/2017

Course year 2

Structure DIPARTIMENTO DI INGEGNERIA DELL'INNOVAZIONE

Subject matter Business Innovation and Entrepreneurship

Location Lecce

TECHNOLOGICAL ENTREPRENEURSHIP

Degree course MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Course type Laurea Magistrale

Language INGLESE

Credits 9.0

Teaching hours Ore Attività frontale: 81.0

Year taught 2017/2018

For matriculated on 2016/2017

Course year 2

Structure DIPARTIMENTO DI INGEGNERIA DELL'INNOVAZIONE

Subject matter Business Innovation and Entrepreneurship

Location Lecce

A.A. 2016/2017

DIGITAL BUSINESS MANAGEMENT

Corso di laurea MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Tipo corso di studio Laurea Magistrale

Crediti 9.0

Ripartizione oraria Ore Attività frontale: 81.0 Ore Studio individuale: 144.0

Anno accademico di erogazione 2016/2017

Per immatricolati nel 2015/2016

Anno di corso 2

Struttura DIPARTIMENTO DI INGEGNERIA DELL'INNOVAZIONE

Percorso PERCORSO COMUNE

Sede Lecce - Università degli Studi

PROJECT MANAGEMENT

Corso di laurea MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Tipo corso di studio Laurea Magistrale

Crediti 6.0

Ripartizione oraria Ore Attività frontale: 54.0 Ore Studio individuale: 96.0

Anno accademico di erogazione 2016/2017

Per immatricolati nel 2016/2017

Anno di corso 1

Struttura DIPARTIMENTO DI INGEGNERIA DELL'INNOVAZIONE

Percorso PERCORSO COMUNE

Sede Lecce - Università degli Studi

TECHNOLOGICAL ENTREPRENEURSHIP

Corso di laurea MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Tipo corso di studio Laurea Magistrale

Crediti 9.0

Ripartizione oraria Ore Attività frontale: 81.0 Ore Studio individuale: 144.0

Anno accademico di erogazione 2016/2017

Per immatricolati nel 2015/2016

Anno di corso 2

Struttura DIPARTIMENTO DI INGEGNERIA DELL'INNOVAZIONE

Percorso PERCORSO COMUNE

Sede Lecce - Università degli Studi

A.A. 2015/2016

INNOVATION MANAGEMENT

Corso di laurea MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Tipo corso di studio Laurea Magistrale

Crediti 9.0

Ripartizione oraria Ore Attività frontale: 81.0 Ore Studio individuale: 144.0

Anno accademico di erogazione 2015/2016

Per immatricolati nel 2015/2016

Anno di corso 1

Struttura DIPARTIMENTO DI INGEGNERIA DELL'INNOVAZIONE

Percorso PERCORSO COMUNE

Sede Lecce - Università degli Studi

TECHNOLOGICAL ENTREPRENEURSHIP

Corso di laurea MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Tipo corso di studio Laurea Magistrale

Crediti 9.0

Ripartizione oraria Ore Attività frontale: 81.0 Ore Studio individuale: 144.0

Anno accademico di erogazione 2015/2016

Per immatricolati nel 2014/2015

Anno di corso 2

Struttura DIPARTIMENTO DI INGEGNERIA DELL'INNOVAZIONE

Percorso PERCORSO COMUNE

Sede Lecce - Università degli Studi

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INNOVATION MANAGEMENT

Degree course MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Subject area ING-IND/35

Course type Laurea Magistrale

Credits 9.0

Teaching hours Ore Attività frontale: 81.0

For matriculated on 2019/2020

Year taught 2020/2021

Course year 2

Semestre Primo Semestre (dal 22/09/2020 al 18/12/2020)

Language INGLESE

Subject matter Business Innovation and Entrepreneurship (A75)

Location Lecce

A basic knowledge of business management and organization is recommended although not required.

Understanding the fundamentals of innovation management in order to better comprehend the current technological environment, its trends and characteristics for grasping the entrepreneurial opportunities emerging in the knowledge economy. The course focuses on the dynamics of innovation at macro level, through the comprehension of dynamics of competitiveness related to the countries and regions on the basis of their innovation performances as well as on the organizations by exploring fundamentals of innovation strategies. A particular attention is reserved to the collaborative, open and user driven innovation approaches and the opportunities to innovate resulting from Big Data.

Knowledge and understanding. At the end of the course, the students will develop a broad spectrum of basic knowledge related to the drivers and implications of technological innovation on the socio-economic performances of regions and companies by identifying areas of interventions at organizational, technological and strategic level.

Applying knowledge and understanding. At the end of the course, the students will be able to identify the main innovation sources and forms, to assess the value of a technology, to deploy an innovation strategy by leveraging on collaborative and open approaches, to design an organizational and technological model supporting the innovation by the organizations under the forms of product, process, marketing and organizational model.

Making judgements. The course develops within students the ability of independent judgment in the appropriate choice of organizational model, competitive strategy, and technological solutions to support the development of innovation.

Communication skills. The course provides students with the opportunity to develop effective communication skills by discussing business and technical presentations with a varied and composite audience having heterogeneous knowledge background, culture, and language. Besides, during the course, some visits nearby companies and seminars held by invited speakers are organized in order to support further the development of communication and interaction skills.

Learning skills. The course supports students to develop self-learning skills, in order to acquire the autonomy to deepen new topics that are related to the core contents of the course. This may happen during the discussion of case studies, or the development of the project works

Face-to-face interactive lectures. Discussion of case studies. Elaboration of a project work.

  • Introduction and fundamentals – Learning goal: Understand the importance and the impact of technological innovation
  • The source of innovation - Learning goal: Understand the process of evolution from creativity to innovation and the importance of the collaborative innovation networks
  • Innovation models and types - Learning goal: Identify the main types of innovation, the fundamentals of S curve application, the concept of technological life-cycles
  • Conflicts of Standards and Dominant Design - Learning goal: Understand the concept of dominant design, the dimensions of the value offered by a technology
  • The timing dimension - Learning goal: Understand the importance of the timing for a market entry, identify the advantages and disadvantages of a first mover position.
  • Collaborative and Open Innovation  - Learning goal: Understand the fundamentals of both the collaborative and open innovation paradigms, their importance and applications
  • Innovation Strategy - Learning goal: Organizational Issues and Marketing of Innovation

Melissa A. Schilling (2013) "Strategic Management of Technological Innovation" Ed. McGraw-Hill, chapters 10,11,12,13

Chesbrough H. (2006) "Open Innovation: researching a new paradigm", Oxford University Press (Ch. 1-10)

Byers T.H.& all (2010) "Technology Ventures: From Idea to Enterprise" Ed. McGraw-Hill

INNOVATION MANAGEMENT (ING-IND/35)
TECHNOLOGICAL ENTREPRENEURSHIP

Degree course MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Subject area ING-IND/35

Course type Laurea Magistrale

Credits 9.0

Teaching hours Ore Attività frontale: 81.0

For matriculated on 2019/2020

Year taught 2020/2021

Course year 2

Semestre Secondo Semestre (dal 01/03/2021 al 11/06/2021)

Language INGLESE

Subject matter Business Innovation and Entrepreneurship (A75)

Location Lecce

Knowledge in the field Innovation Management and Business Management.

The Course aims to introduce the subject of entrepreneurship as knowledge intensive and technology driven process for creating socio-economic value and supporting the regional growth. Starting from the comprehension of nature and trends characterizing the key enabling technologies, the course offers theoretical models and practical tools to innovate business existing and to create new entrepreneurial ventures.

Knowledge and understanding. At the end of the course, the students will develop a broad spectrum of basic knowledge related to the technological entrepreneurship as knowledge intensive process aimed to create socio-economic value from the exploitation of key enabling technologies as well as to understand patterns of entrepreneurial development high-tech and low-tech industries.

Applying knowledge and understanding. At the end of the course, the students will be able to identify areas of opportunities for the development of knowledge-intensive entrepreneurship in terms of creation of a new business and renewal of an existing business, to design a technological entrepreneurship roadmap, to evaluate the profitability of a technology intensive business.

Making judgements. The course develops within students the ability of independent judgment in the appropriate choice of revenue and business models, competitive and market exploitation strategies, exploration of technological solutions available for the development of an entrepreneurial venture.

Communication skills. The course provides students with the opportunity to develop effective communication skills by discussing business and technical presentations with a varied and composite audience having heterogeneous knowledge background, culture, and language. Besides, during the course, some visits nearby companies and seminars held by invited speakers are organized in order to support further the development of communication and interaction skills.

Learning skills. The course supports students to develop self-learning skills, in order to acquire the autonomy to deepen new topics that are related to the core contents of the course. This may happen during the discussion of case studies as well as during the development of the project works.

During the course, students will have the opportunity to contextualize the contents through case studies and seminars of industrial experts and manager.  A fundamental element of the learning path is represented by the project work that will see students organized in teams for practicing a technological entrepreneurial venture process by using the business model canvas and the guidelines of a venture business plan.

The exam consists of a written test. The project work will be also evaluated and will contribute to the final score. 

The Course is structured into 5 main learning modules with related sections:

  • Technological Entrepreneurship: fundamentals and scenarios (1. WHY: The entrepreneurial economy and the key enabling technologies; 2. WHY: Entrepreneurship as key competence in the strategy Europe 2020; 3. WHAT: Technological Entrepreneurship glossary and introduction; 4. WHO: Technology Entrepreneurship Ecosystem - Model and Cases).
  • Technological Entrepreneurship Roadmap (1. Distinguishing Traits of Technology Entrepreneurship; 2. The Roadmap of a Technological Entrepreneurship Project; 3. Desk Activities of Technological Entrepreneurship Project; 4. Pre-Market Activities of Technological Entrepreneurship Project; 5. Market Activities of Technological Entrepreneurship Project).
  • From business model canvas to Business Plan (1. Defining Business models; 2. The pillars of business model canvas; 3. The link between business model and business plan; 4. Shifting form the business model design to business plan elaboration).
  • Crowdsourcing & Crowdfunding (1. Crowdsourcing: definition; models and benefits; crowdsourcing vs outsourcing; Discussing successful cases of crowdsourcing; 2. Crowdfunding as a specific typology of crowdsourcing; the main typologies of crowdfunding).
  • Technology Entrepreneurship in Emerging Regions.

Byers, T. H., Dorf, R. C., & Nelson, A. J. (2011). Technology ventures: from idea to enterprise. New York: McGraw-Hill.

Passiante, G., & Romano, A. (Eds.). (2016). Creating Technology-Driven Entrepreneurship: Foundations, Processes and Environments. Springer

TECHNOLOGICAL ENTREPRENEURSHIP (ING-IND/35)
INGEGNERIA ECONOMICA

Corso di laurea INGEGNERIA INDUSTRIALE

Settore Scientifico Disciplinare ING-IND/35

Tipo corso di studio Laurea

Crediti 6.0

Ripartizione oraria Ore Attività frontale: 54.0

Per immatricolati nel 2018/2019

Anno accademico di erogazione 2019/2020

Anno di corso 2

Semestre Primo Semestre (dal 23/09/2019 al 20/12/2019)

Lingua ITALIANO

Percorso PERCORSO COMUNE (999)

Sede Brindisi

Sebbene non indispensabili, sono utili conoscenze di base in tema di ragioneria ed economia aziendale, gestione d'impresa e matematica finanziaria.

II corso di Ingegneria Economica ha l'obiettivo di fornire conoscenze utili alla valutazione di tipo economico-gestionale nella professione ingegneristica. Il corso illustra strumenti e tecniche per la gestione innovativa d’impresa attraverso l'adozione di una visione sistemica e cross-disciplinare. 

Obiettivi formativi visibili

II corso di Ingegneria Economica ha l'obiettivo di illustrare ed applicare metodi, strumenti e tecniche per la gestione innovativa d’impresa, attraverso l'adozione di una visione sistemica e cross-disciplinare. Il corso ha l’obiettivo di accompagnare gli studenti in un percorso di crescita che prevedrà l’acquisizione di conoscenze e competenze in tema di: 1) Valutazione del fabbisogno di risorse di un’impresa e le modalità per la loro acquisizione; 2) Definizione delle attività fondamentali di un’impresa e applicazione dei principi di process management; 3) Identificazione delle modalità operative per la gestione delle tecnologie e delle risorse umane; 4) Definizione di modelli di prodotto-servizio e strategie di innovazione aziendale; 5) Definizione ed applicazione di metriche per la misurazione del valore creato da un’impresa; 6) Identificazione ed analisi di proposte ed idee progettuali in ambiti industriali diversificati.

In particolare, gli obiettivi formativi ed i risultati attesi del corso possono essere descritti in termini di conoscenze, capacità di applicare le stesse, autonomia di giudizio, abilità comunicative e capacità complessiva di apprendimento.

Conoscenze e comprensione: Il corso permette di acquisire conoscenze integrate relative all’impresa, quale sistema socio-tecnico complesso e di comprenderne le dinamiche organizzative e strategiche. Capacità di applicare conoscenze e comprensione: Le attività progettuali e di esercitazione previste nel corso consentono di applicare i metodi e gli strumenti di gestione dell’impresa presentati nel corso delle lezioni. Attraverso tali attività, gli studenti svilupperanno capacità di analisi e comprensione delle dinamiche strategiche ed organizzative riguardanti l’impresa nella sua caratterizzazione di sistema aperto e complesso.

Autonomia di giudizio: Il coinvolgimento degli studenti in attività di studio a livello individuale e di team ha l’obiettivo di accrescere la capacità di giudizio e valutazione dei singoli. L’analisi di contesti aziendali reali e casi studio e la loro elaborazione a livello di team rappresenta un esercizio utile alla creazione di un autonomo giudizio e di sintesi.

Abilità comunicative: Il corso promuove competenze ed abilità comunicative attraverso processi di partecipazione attiva alle lezioni frontali, con sessioni ad hoc dedicate a domande e riflessione sui temi affrontati e la presentazione da parte di tutti i componenti del team delle attività progettuali realizzate nel corso del semestre.
Capacità di apprendimento: Il corso consente di sviluppare capacità di apprendimento in ambiti disciplinari di potenziale applicazione nelle differenti specializzazioni di carattere ingegneristico e rappresentano aree di conoscenza cruciali per il percorso professionale dell'ingegnere.

Metodi Didattici

La metodologia didattica si ispira ai principi dell’action learning. Le sessioni di lezione frontale, svolte attraverso l’utilizzo di presentazioni power point, si alternano ad esercitazioni ed attività progettuali da svolgere in team e relative a casi studio e contesti reali di applicazione.

Modalità d’esame

La modalità d'esame prevede lo svolgimento di un test scritto, con quesiti a risposta multipla ed esercizi. Le attività progettuali, svolte nel corso del semestre, saranno oggetto di valutazione e concorreranno, per gli studenti che sostengono l'esame in modalità frequentante, alla composizione del voto finale.

Programma Esteso

Il corso di Ingegneria Economica si compone di otto moduli didattici relativi:

Modulo 1: Il sistema Impresa

1.1. Introduzione al corso: Obiettivi, metodologia didattica e struttura del corso

1.2. L’impresa come sistema e l’ingegneria del business

Modulo 2: Le Risorse d'Impresa

2.1. Le Risorse Finanziarie

2.2 Le Risorse Fisico-Tecniche-Umane

Modulo 3: Le attività d'Impresa

3.1. Processi aziendali ed Operations Management

3.2. Progetti e Programmi Aziendali

Modulo 4: Le Strutture d'Impresa

4.1. Gli Uomini ed il Capitale Umano

4.2. La Struttura Tecnica ed il Capitale Tecnologico

Modulo 5: Gli Output dell'Impresa

5.1. I Prodotti e i Servizi

5.2. I Risultati dell’Innovazione Tecno-Organizzativa

Modulo 6: Il Valore d'Impresa

6.1. La Performance Economico-Finanziaria

6.2. Il Valore Intangibile

Modulo 7: Fondamenti di Gestione dei Progetti

7.1. Il Progetto e i Legami con la Gestione d’Impresa

7.2. Principi e Strumenti della Gestione dei Progetti

Modulo 8: Aree ed Attività del Project Management

8.1. Ciclo di Vita e Aree di Gestione di un Progetto

Testi di riferimento

P. Del Vecchio, G. Passiante (2015), Imprenditorialità, marketing ed innovazione. Dinamiche competitive per le imprese ed i territori nello scenario della Digital Economy, Franco Angeli.

A. MARGHERITA (2014) “Ingegneria d'Impresa. I 30 Processi Fondamentali per il Manager-Ingegnere”, Franco Angeli Editore.

Slides, dispense e materiale supplementare forniti dal docente

INGEGNERIA ECONOMICA (ING-IND/35)
INNOVATION MANAGEMENT

Degree course MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Subject area ING-IND/35

Course type Laurea Magistrale

Credits 9.0

Teaching hours Ore Attività frontale: 81.0

For matriculated on 2018/2019

Year taught 2019/2020

Course year 2

Semestre Primo Semestre (dal 23/09/2019 al 20/12/2019)

Language INGLESE

Subject matter Business Innovation and Entrepreneurship (A75)

Location Lecce

A basic knowledge of business management and organization is recommended although not required.

Understanding the fundamentals of innovation management in order to better comprehend the current technological environment, its trends and characteristics for grasping the entrepreneurial opportunities emerging in the knowledge economy. The course focuses on the dynamics of innovation at macro level, through the comprehension of dynamics of competitiveness related to the countries and regions on the basis of their innovation performances as well as on the organizations by exploring fundamentals of innovation strategies. A particular attention is reserved to the collaborative, open and user driven innovation approaches and the opportunities to innovate resulting from Big Data.

Knowledge and understanding. At the end of the course, the students will develop a broad spectrum of basic knowledge related to the drivers and implications of technological innovation on the socio-economic performances of regions and companies by identifying areas of interventions at organizational, technological and strategic level.

Applying knowledge and understanding. At the end of the course, the students will be able to identify the main innovation sources and forms, to assess the value of a technology, to deploy an innovation strategy by leveraging on collaborative and open approaches, to design an organizational and technological model supporting the innovation by the organizations under the forms of product, process, marketing and organizational model.

Making judgements. The course develops within students the ability of independent judgment in the appropriate choice of organizational model, competitive strategy, and technological solutions to support the development of innovation.

Communication skills. The course provides students with the opportunity to develop effective communication skills by discussing business and technical presentations with a varied and composite audience having heterogeneous knowledge background, culture, and language. Besides, during the course, some visits nearby companies and seminars held by invited speakers are organized in order to support further the development of communication and interaction skills.

Learning skills. The course supports students to develop self-learning skills, in order to acquire the autonomy to deepen new topics that are related to the core contents of the course. This may happen during the discussion of case studies, or the development of the project works

Face-to-face interactive lectures. Discussion of case studies. Elaboration of a project work.

During the semester, students will work in team on a case study that will represent the empirical context of application of the lessons.

This project work will contribute at the evalution of the learning path by integrating the result of a final test. 

  • Introduction and fundamentals – Learning goal: Understand the importance and the impact of technological innovation
  • The source of innovation - Learning goal: Understand the process of evolution from creativity to innovation and the importance of the collaborative innovation networks
  • Innovation models and types - Learning goal: Identify the main types of innovation, the fundamentals of S curve application, the concept of technological life-cycles
  • Conflicts of Standards and Dominant Design - Learning goal: Understand the concept of dominant design, the dimensions of the value offered by a technology
  • The timing dimension - Learning goal: Understand the importance of the timing for a market entry, identify the advantages and disadvantages of a first mover position.
  • Collaborative and Open Innovation  - Learning goal: Understand the fundamentals of both the collaborative and open innovation paradigms, their importance and applications
  • Innovation Strategy - Learning goal: Organizational Issues and Marketing of Innovation

Melissa A. Schilling (2013) "Strategic Management of Technological Innovation" Ed. McGraw-Hill, chapters 10,11,12,13

Chesbrough H. (2006) "Open Innovation: researching a new paradigm", Oxford University Press (Ch. 1-10)

Byers T.H.& all (2010) "Technology Ventures: From Idea to Enterprise" Ed. McGraw-Hill

INNOVATION MANAGEMENT (ING-IND/35)
TECHNOLOGICAL ENTREPRENEURSHIP

Degree course MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Subject area ING-IND/35

Course type Laurea Magistrale

Credits 9.0

Teaching hours Ore Attività frontale: 81.0

For matriculated on 2018/2019

Year taught 2019/2020

Course year 2

Semestre Secondo Semestre (dal 02/03/2020 al 05/06/2020)

Language INGLESE

Subject matter Business Innovation and Entrepreneurship (A75)

Location Lecce

Knowledge in the field Innovation Management and Business Management.

The Course aims to introduce the subject of entrepreneurship as knowledge intensive and technology driven process for creating socio-economic value and supporting the regional growth. Starting from the comprehension of nature and trends characterizing the key enabling technologies, the course offers theoretical models and practical tools to innovate business existing and to create new entrepreneurial ventures.

Knowledge and understanding. At the end of the course, the students will develop a broad spectrum of basic knowledge related to the technological entrepreneurship as knowledge intensive process aimed to create socio-economic value from the exploitation of key enabling technologies as well as to understand patterns of entrepreneurial development high-tech and low-tech industries.

Applying knowledge and understanding. At the end of the course, the students will be able to identify areas of opportunities for the development of knowledge-intensive entrepreneurship in terms of creation of a new business and renewal of an existing business, to design a technological entrepreneurship roadmap, to evaluate the profitability of a technology intensive business.

Making judgements. The course develops within students the ability of independent judgment in the appropriate choice of revenue and business models, competitive and market exploitation strategies, exploration of technological solutions available for the development of an entrepreneurial venture.

Communication skills. The course provides students with the opportunity to develop effective communication skills by discussing business and technical presentations with a varied and composite audience having heterogeneous knowledge background, culture, and language. Besides, during the course, some visits nearby companies and seminars held by invited speakers are organized in order to support further the development of communication and interaction skills.

Learning skills. The course supports students to develop self-learning skills, in order to acquire the autonomy to deepen new topics that are related to the core contents of the course. This may happen during the discussion of case studies as well as during the development of the project works.

During the course, students will have the opportunity to contextualize the contents through case studies and seminars of industrial experts and manager.  A fundamental element of the learning path is represented by the project work that will see students organized in teams for practicing a technological entrepreneurial venture process by using the business model canvas and the guidelines of a venture business plan.

The exam consists of a written test. The project work will be also evaluated and will contribute to the final score. 

The Course is structured into 5 main learning modules with related sections:

  • Technological Entrepreneurship: fundamentals and scenarios (1. WHY: The entrepreneurial economy and the key enabling technologies; 2. WHY: Entrepreneurship as key competence in the strategy Europe 2020; 3. WHAT: Technological Entrepreneurship glossary and introduction; 4. WHO: Technology Entrepreneurship Ecosystem - Model and Cases).
  • Technological Entrepreneurship Roadmap (1. Distinguishing Traits of Technology Entrepreneurship; 2. The Roadmap of a Technological Entrepreneurship Project; 3. Desk Activities of Technological Entrepreneurship Project; 4. Pre-Market Activities of Technological Entrepreneurship Project; 5. Market Activities of Technological Entrepreneurship Project).
  • From business model canvas to Business Plan (1. Defining Business models; 2. The pillars of business model canvas; 3. The link between business model and business plan; 4. Shifting form the business model design to business plan elaboration).
  • Crowdsourcing & Crowdfunding (1. Crowdsourcing: definition; models and benefits; crowdsourcing vs outsourcing; Discussing successful cases of crowdsourcing; 2. Crowdfunding as a specific typology of crowdsourcing; the main typologies of crowdfunding).
  • Technology Entrepreneurship in Emerging Regions.

Byers, T. H., Dorf, R. C., & Nelson, A. J. (2011). Technology ventures: from idea to enterprise. New York: McGraw-Hill.

Passiante, G., & Romano, A. (Eds.). (2016). Creating Technology-Driven Entrepreneurship: Foundations, Processes and Environments. Springer

TECHNOLOGICAL ENTREPRENEURSHIP (ING-IND/35)
INNOVATION MANAGEMENT

Degree course MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Subject area ING-IND/35

Course type Laurea Magistrale

Credits 9.0

Teaching hours Ore Attività frontale: 81.0

For matriculated on 2017/2018

Year taught 2018/2019

Course year 2

Semestre Primo Semestre (dal 24/09/2018 al 21/12/2018)

Language INGLESE

Subject matter Business Innovation and Entrepreneurship (A75)

Location Lecce

A basic knowledge of business management and organization is recommended although not required.

Understanding the fundamentals of innovation management in order to better comprehend the current technological environment, its trends and characteristics for grasping the entrepreneurial opportunities emerging in the knowledge economy. The course focuses on the dynamics of innovation at macro level, through the comprehension of dynamics of competitiveness related to the countries and regions on the basis of their innovation performances as well as on the organizations by exploring fundamentals of innovation strategies. A particular attention is reserved to the collaborative, open and user driven innovation approaches and the opportunities to innovate resulting from Big Data.

Knowledge and understanding. At the end of the course, the students will develop a broad spectrum of basic knowledge related to the drivers and implications of technological innovation on the socio-economic performances of regions and companies by identifying areas of interventions at organizational, technological and strategic level.

Applying knowledge and understanding. At the end of the course, the students will be able to identify the main innovation sources and forms, to assess the value of a technology, to deploy an innovation strategy by leveraging on collaborative and open approaches, to design an organizational and technological model supporting the innovation by the organizations under the forms of product, process, marketing and organizational model.

Making judgements. The course develops within students the ability of independent judgment in the appropriate choice of organizational model, competitive strategy, and technological solutions to support the development of innovation.

Communication skills. The course provides students with the opportunity to develop effective communication skills by discussing business and technical presentations with a varied and composite audience having heterogeneous knowledge background, culture, and language. Besides, during the course, some visits nearby companies and seminars held by invited speakers are organized in order to support further the development of communication and interaction skills.

Learning skills. The course supports students to develop self-learning skills, in order to acquire the autonomy to deepen new topics that are related to the core contents of the course. This may happen during the discussion of case studies, or the development of the project works

Face-to-face interactive lectures. Discussion of case studies. Elaboration of a project work.

  • Introduction and fundamentals – Learning goal: Understand the importance and the impact of technological innovation
  • The source of innovation - Learning goal: Understand the process of evolution from creativity to innovation and the importance of the collaborative innovation networks
  • Innovation models and types - Learning goal: Identify the main types of innovation, the fundamentals of S curve application, the concept of technological life-cycles
  • Conflicts of Standards and Dominant Design - Learning goal: Understand the concept of dominant design, the dimensions of the value offered by a technology
  • The timing dimension - Learning goal: Understand the importance of the timing for a market entry, identify the advantages and disadvantages of a first mover position.
  • Collaborative and Open Innovation  - Learning goal: Understand the fundamentals of both the collaborative and open innovation paradigms, their importance and applications
  • Innovation Strategy - Learning goal: Organizational Issues and Marketing of Innovation

Melissa A. Schilling (2013) "Strategic Management of Technological Innovation" Ed. McGraw-Hill, chapters 10,11,12,13

Chesbrough H. (2006) "Open Innovation: researching a new paradigm", Oxford University Press (Ch. 1-10)

Byers T.H.& all (2010) "Technology Ventures: From Idea to Enterprise" Ed. McGraw-Hill

INNOVATION MANAGEMENT (ING-IND/35)
TECHNOLOGICAL ENTREPRENEURSHIP

Degree course MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Subject area ING-IND/35

Course type Laurea Magistrale

Credits 9.0

Teaching hours Ore Attività frontale: 81.0

For matriculated on 2017/2018

Year taught 2018/2019

Course year 2

Semestre Secondo Semestre (dal 04/03/2019 al 04/06/2019)

Language INGLESE

Subject matter Business Innovation and Entrepreneurship (A75)

Location Lecce

Knowledge in the field Innovation Management and Business Management.

Knowledge and understanding. At the end of the course, the students will develop a broad spectrum of basic knowledge related to the technological entrepreneurship as knowledge intensive process aimed to create socio-economic value from the exploitation of key enabling technologies as well as to understand patterns of entrepreneurial development high-tech and low-tech industries.

Applying knowledge and understanding. At the end of the course, the students will be able to identify areas of opportunities for the development of knowledge-intensive entrepreneurship in terms of creation of a new business and renewal of an existing business, to design a technological entrepreneurship roadmap, to evaluate the profitability of a technology intensive business.

Making judgements. The course develops within students the ability of independent judgment in the appropriate choice of revenue and business models, competitive and market exploitation strategies, exploration of technological solutions available for the development of an entrepreneurial venture.

Communication skills. The course provides students with the opportunity to develop effective communication skills by discussing business and technical presentations with a varied and composite audience having heterogeneous knowledge background, culture, and language. Besides, during the course, some visits nearby companies and seminars held by invited speakers are organized in order to support further the development of communication and interaction skills.

Learning skills. The course supports students to develop self-learning skills, in order to acquire the autonomy to deepen new topics that are related to the core contents of the course. This may happen during the discussion of case studies as well as during the development of the project works.

During the course, students will have the opportunity to contextualize the contents through case studies and seminars of industrial experts and manager.  A fundamental element of the learning path is represented by the project work that will see students organized in teams for practicing a technological entrepreneurial venture process by using the business model canvas and the guidelines of a venture business plan.

The exam consists of a written test. The project work will be also evaluated and will contribute to the final score. 

The Course is structured into 5 main learning modules with related sections:

  • Technological Entrepreneurship: fundamentals and scenarios (1. WHY: The entrepreneurial economy and the key enabling technologies; 2. WHY: Entrepreneurship as key competence in the strategy Europe 2020; 3. WHAT: Technological Entrepreneurship glossary and introduction; 4. WHO: Technology Entrepreneurship Ecosystem - Model and Cases).
  • Technological Entrepreneurship Roadmap (1. Distinguishing Traits of Technology Entrepreneurship; 2. The Roadmap of a Technological Entrepreneurship Project; 3. Desk Activities of Technological Entrepreneurship Project; 4. Pre-Market Activities of Technological Entrepreneurship Project; 5. Market Activities of Technological Entrepreneurship Project).
  • From business model canvas to Business Plan (1. Defining Business models; 2. The pillars of business model canvas; 3. The link between business model and business plan; 4. Shifting form the business model design to business plan elaboration).
  • Crowdsourcing & Crowdfunding (1. Crowdsourcing: definition; models and benefits; crowdsourcing vs outsourcing; Discussing successful cases of crowdsourcing; 2. Crowdfunding as a specific typology of crowdsourcing; the main typologies of crowdfunding).
  • Technology Entrepreneurship in Emerging Regions.

Byers, T. H., Dorf, R. C., & Nelson, A. J. (2011). Technology ventures: from idea to enterprise. New York: McGraw-Hill.

Passiante, G., & Romano, A. (Eds.). (2016). Creating Technology-Driven Entrepreneurship: Foundations, Processes and Environments. Springer

TECHNOLOGICAL ENTREPRENEURSHIP (ING-IND/35)
INNOVATION MANAGEMENT

Degree course MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Subject area ING-IND/35

Course type Laurea Magistrale

Credits 9.0

Teaching hours Ore Attività frontale: 81.0

For matriculated on 2016/2017

Year taught 2017/2018

Course year 2

Semestre Primo Semestre (dal 25/09/2017 al 22/12/2017)

Language INGLESE

Subject matter Business Innovation and Entrepreneurship (A75)

Location Lecce

INNOVATION MANAGEMENT (ING-IND/35)
TECHNOLOGICAL ENTREPRENEURSHIP

Degree course MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Subject area ING-IND/35

Course type Laurea Magistrale

Credits 9.0

Teaching hours Ore Attività frontale: 81.0

For matriculated on 2016/2017

Year taught 2017/2018

Course year 2

Semestre Secondo Semestre (dal 01/03/2018 al 01/06/2018)

Language INGLESE

Subject matter Business Innovation and Entrepreneurship (A75)

Location Lecce

TECHNOLOGICAL ENTREPRENEURSHIP (ING-IND/35)
DIGITAL BUSINESS MANAGEMENT

Corso di laurea MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Settore Scientifico Disciplinare ING-IND/35

Tipo corso di studio Laurea Magistrale

Crediti 9.0

Ripartizione oraria Ore Attività frontale: 81.0 Ore Studio individuale: 144.0

Per immatricolati nel 2015/2016

Anno accademico di erogazione 2016/2017

Anno di corso 2

Semestre Primo Semestre (dal 26/09/2016 al 22/12/2016)

Lingua

Percorso PERCORSO COMUNE (999)

Sede Lecce - Università degli Studi

DIGITAL BUSINESS MANAGEMENT (ING-IND/35)
PROJECT MANAGEMENT

Corso di laurea MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Settore Scientifico Disciplinare ING-IND/35

Tipo corso di studio Laurea Magistrale

Crediti 6.0

Ripartizione oraria Ore Attività frontale: 54.0 Ore Studio individuale: 96.0

Per immatricolati nel 2016/2017

Anno accademico di erogazione 2016/2017

Anno di corso 1

Semestre Primo Semestre (dal 26/09/2016 al 22/12/2016)

Lingua

Percorso PERCORSO COMUNE (999)

Sede Lecce - Università degli Studi

PROJECT MANAGEMENT (ING-IND/35)
TECHNOLOGICAL ENTREPRENEURSHIP

Corso di laurea MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Settore Scientifico Disciplinare ING-IND/35

Tipo corso di studio Laurea Magistrale

Crediti 9.0

Ripartizione oraria Ore Attività frontale: 81.0 Ore Studio individuale: 144.0

Per immatricolati nel 2015/2016

Anno accademico di erogazione 2016/2017

Anno di corso 2

Semestre Secondo Semestre (dal 01/03/2017 al 02/06/2017)

Lingua

Percorso PERCORSO COMUNE (999)

Sede Lecce - Università degli Studi

TECHNOLOGICAL ENTREPRENEURSHIP (ING-IND/35)
INNOVATION MANAGEMENT

Corso di laurea MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Settore Scientifico Disciplinare ING-IND/35

Tipo corso di studio Laurea Magistrale

Crediti 9.0

Ripartizione oraria Ore Attività frontale: 81.0 Ore Studio individuale: 144.0

Per immatricolati nel 2015/2016

Anno accademico di erogazione 2015/2016

Anno di corso 1

Semestre Secondo Semestre (dal 29/02/2016 al 03/06/2016)

Lingua

Percorso PERCORSO COMUNE (999)

Sede Lecce - Università degli Studi

INNOVATION MANAGEMENT (ING-IND/35)
TECHNOLOGICAL ENTREPRENEURSHIP

Corso di laurea MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Settore Scientifico Disciplinare ING-IND/35

Tipo corso di studio Laurea Magistrale

Crediti 9.0

Ripartizione oraria Ore Attività frontale: 81.0 Ore Studio individuale: 144.0

Per immatricolati nel 2014/2015

Anno accademico di erogazione 2015/2016

Anno di corso 2

Semestre Secondo Semestre (dal 29/02/2016 al 03/06/2016)

Lingua

Percorso PERCORSO COMUNE (999)

Sede Lecce - Università degli Studi

TECHNOLOGICAL ENTREPRENEURSHIP (ING-IND/35)
INNOVATION MANAGEMENT

Corso di laurea MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Settore Scientifico Disciplinare ING-IND/35

Tipo corso di studio Laurea Magistrale

Crediti 9.0

Ripartizione oraria Ore Attività frontale: 78.0 Ore Studio individuale: 147.0

Per immatricolati nel 2014/2015

Anno accademico di erogazione 2014/2015

Anno di corso 1

Semestre Secondo Semestre (dal 02/03/2015 al 06/06/2015)

Lingua

Percorso PERCORSO COMUNE (999)

Sede Lecce - Università degli Studi

INNOVATION MANAGEMENT (ING-IND/35)
TECHNOLOGICAL ENTREPRENEURSHIP

Corso di laurea MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Settore Scientifico Disciplinare ING-IND/35

Tipo corso di studio Laurea Magistrale

Crediti 9.0

Ripartizione oraria Ore Attività frontale: 78.0 Ore Studio individuale: 147.0

Per immatricolati nel 2013/2014

Anno accademico di erogazione 2014/2015

Anno di corso 2

Semestre Secondo Semestre (dal 02/03/2015 al 06/06/2015)

Lingua

Percorso PERCORSO COMUNE (999)

Sede Lecce - Università degli Studi

TECHNOLOGICAL ENTREPRENEURSHIP (ING-IND/35)
INNOVATION MANAGEMENT

Corso di laurea MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE

Settore Scientifico Disciplinare ING-IND/35

Tipo corso di studio Laurea Magistrale

Crediti 9.0

Ripartizione oraria Ore Attività frontale: 78.0 Ore Studio individuale: 147.0

Per immatricolati nel 2013/2014

Anno accademico di erogazione 2013/2014

Anno di corso 1

Semestre Secondo Semestre (dal 03/03/2014 al 31/05/2014)

Lingua

Percorso PERCORSO COMUNE (999)

Sede Lecce - Università degli Studi

INNOVATION MANAGEMENT (ING-IND/35)

Temi di ricerca

I suoi settori di ricerca riguardano il Technology Entrepreneurship e in particolare l'ambiente di apprendimento sperimentale che incoraggia lo sviluppo di capacità e competenze imprenditoriali. È anche esperta in organizzazioni basate sulla conoscenza e sistemi locali, in approcci IT e cluster, oltre che in teoria della complessità applicata ai sistemi economici. In questi campi di ricerca ha pubblicato diversi libri e circa 100 paper.

Risorse correlate

Documenti