Gioconda MELE

Gioconda MELE

Collaboratore coord.

Settore Scientifico Disciplinare ING-IND/35: INGEGNERIA ECONOMICO-GESTIONALE.

Centro Cultura Innovativa d`Impresa

Edificio "Aldo Romano" - S.P. 6, Lecce - Monteroni - LECCE (LE)

Incubatore Euro-Mediterraneo, Piano terra

Telefono +39 0832 29 7959

RTDa

Curriculum Vitae

Gioconda Mele, PHD, è ricercatore junior RTD-A presso il Dipartimento di Ingegneria dell'Innovazione dell’Università del Salento, e presso lo stesso dipartimento è stata assegnista di ricerca dal 2015 al 2021. Svolge attività di didattica e mentorship per il corso di “Innovation Management”- CdL Management Engineering e “Technological Entrepreneurship”. Ha conseguito la Laureata in Economia presso l’Università degli studi di Lecce, il Master in “Business Innovation Leadership” e il dottorato di ricerca in “eBusiness” presso la Scuola Superiore ISUFI dell’Università del Salento. Dal 2006 collabora con il Laboratorio di Ingegneria Economico Gestionale del Dipartimento di Ingegneria dell’innovazione prendendo parte nelle attività di ricerca nazionali ed internazionali nei temi di:

  • Entrepreneurship Education ed Entrepreneurial University,
  • Innovation Management e Social Media Big Data Analytics
  • Smart Tourism Destinations.
  • Circular Economy

Dal 2018 al 2021 è stata facilitatore didattico, mentore e membro del comitato scientifico del Contamination Lab dell’Università del Salento, il laboratorio extra-curriculare avente l’obiettivo di diffondere la cultura dell’imprenditorialità nei giovani studenti. In qualità di mentore ha collaborato con la rete di stakeholders locali, quali imprese, incubatori, banche per la creazione di un ecosistema dell’innovazione territoriale a supporto dell’imprenditorialità innovativa, quale driver per la crescita sostenibile. In qualità di facilitatore didattico ha svolto attività di mentor e tutoraggio per i moduli relativi al Business Plan e ha effettuato sessioni di accompagnamento ai team di studenti partecipanti alla Start Cup Puglia nelle edizioni 2019- 2020.

Nel 2020 è stata membro della scientific commettee e coordinatrice della “Circle-In - Web Accademy” un programma formativo erogato in modalità e-learning, volto a promuovere lo sviluppo delle competenze imprenditoriali nel campo dell'economia circolare.

Dal 2015 è membro dell’AIIG- Associazione Italiana Ingegneria Gestionale in qualità di Ricercatore Junior.

E’ autrice di diverse pubblicazioni in riviste internazionali e proceedings  di  conferenze  internazionali, e di volumi e monografie.

Ha ricevuto i premi di “Honorable Mention Paper” e “Top Article 2018 Award” per il paper “Creating value from Social Big Data: Implications for Smart Tourism Destinations

Didattica

A.A. 2023/2024

INNOVATION MANAGEMENT

Degree course MANAGEMENT ENGINEERING

Course type Laurea Magistrale

Language INGLESE

Credits 9.0

Owner professor Giuseppina PASSIANTE

Teaching hours Ore totali di attività frontale: 81.0

  Ore erogate dal docente GIOCONDA MELE: 27.0

Year taught 2023/2024

For matriculated on 2022/2023

Course year 2

Structure DIPARTIMENTO DI INGEGNERIA DELL'INNOVAZIONE

Subject matter Business Innovation and Entrepreneurship

Location Lecce

A.A. 2022/2023

INNOVATION MANAGEMENT

Degree course MANAGEMENT ENGINEERING

Course type Laurea Magistrale

Language INGLESE

Credits 9.0

Owner professor Giuseppina PASSIANTE

Teaching hours Ore totali di attività frontale: 81.0

  Ore erogate dal docente GIOCONDA MELE: 27.0

Year taught 2022/2023

For matriculated on 2021/2022

Course year 2

Structure DIPARTIMENTO DI INGEGNERIA DELL'INNOVAZIONE

Subject matter Business Innovation and Entrepreneurship

Location Lecce

Torna all'elenco
GESTIONE DELL'INNOVAZIONE E DELLA TRASFORMAZIONE DIGITALE

Corso di laurea INGEGNERIA INFORMATICA

Settore Scientifico Disciplinare ING-IND/35

Tipo corso di studio Laurea

Crediti 6.0

Ripartizione oraria Ore totali di attività frontale: 54.0

Per immatricolati nel 2023/2024

Anno accademico di erogazione 2024/2025

Anno di corso 2

Semestre Primo Semestre (dal 25/09/2024 al 22/12/2024)

Lingua ITALIANO

Percorso Percorso comune (999)

Sede Lecce

GESTIONE DELL'INNOVAZIONE E DELLA TRASFORMAZIONE DIGITALE (ING-IND/35)
INNOVATION MANAGEMENT

Degree course MANAGEMENT ENGINEERING

Subject area ING-IND/35

Course type Laurea Magistrale

Credits 9.0

Owner professor Giuseppina PASSIANTE

Teaching hours Ore totali di attività frontale: 81.0

  Ore erogate dal docente GIOCONDA MELE: 27.0

For matriculated on 2022/2023

Year taught 2023/2024

Course year 2

Semestre Primo Semestre (dal 18/09/2023 al 22/12/2023)

Language INGLESE

Subject matter Business Innovation and Entrepreneurship (A75)

Location Lecce

A basic knowledge of business management and organization is recommended although not required.

Understanding the fundamentals of innovation management in order to better comprehend the current technological environment, its trends and characteristics for grasping the entrepreneurial opportunities emerging in the knowledge economy. The course focuses on the dynamics of innovation at macro level, through the comprehension of dynamics of competitiveness related to the countries and regions on the basis of their innovation performances as well as on the organizations by exploring fundamentals of innovation strategies. A particular attention is reserved to the collaborative, open and user driven innovation approaches and the opportunities to innovate resulting from Big Data.

Knowledge and understanding. At the end of the course, the students will develop a broad spectrum of basic knowledge related to the drivers and implications of technological innovation on the socio-economic performances of regions and companies by identifying areas of interventions at organizational, technological and strategic level.

Applying knowledge and understanding. At the end of the course, the students will be able to identify the main innovation sources and forms, to assess the value of a technology, to deploy an innovation strategy by leveraging on collaborative and open approaches, to design an organizational and technological model supporting the innovation by the organizations under the forms of product, process, marketing and organizational model.

Making judgements. The course develops within students the ability of independent judgment in the appropriate choice of organizational model, competitive strategy, and technological solutions to support the development of innovation.

Communication skills. The course provides students with the opportunity to develop effective communication skills by discussing business and technical presentations with a varied and composite audience having heterogeneous knowledge background, culture, and language. Besides, during the course, some visits nearby companies and seminars held by invited speakers are organized in order to support further the development of communication and interaction skills.

Learning skills. The course supports students to develop self-learning skills, in order to acquire the autonomy to deepen new topics that are related to the core contents of the course. This may happen during the discussion of case studies, or the development of the project works.

Face-to-face interactive lectures. Discussion of case studies. Elaboration of a project work.

During the semester, students will work in team on a case study that will represent the empirical context of application of the lessons. This project work will contribute at the evalution of the learning path by integrating the result of a final test

  • Introduction and fundamentals – Learning goal: Understand the importance and the impact of technological innovation
  • The source of innovation - Learning goal: Understand the process of evolution from creativity to innovation and the importance of the collaborative innovation networks
  • Innovation models and types - Learning goal: Identify the main types of innovation, the fundamentals of S curve application, the concept of technological life-cycles
  • Conflicts of Standards and Dominant Design - Learning goal: Understand the concept of dominant design, the dimensions of the value offered by a technology
  • The timing dimension - Learning goal: Understand the importance of the timing for a market entry, identify the advantages and disadvantages of a first mover position.
  • Collaborative and Open Innovation - Learning goal: Understand the fundamentals of both the collaborative and open innovation paradigms, their importance and applications
  • Innovation Strategy - Learning goal: Organizational Issues and Marketing of Innovation

Melissa A. Schilling (2013) "Strategic Management of Technological Innovation" Ed. McGraw-Hill, chapters 10,11,12,13

Chesbrough H. (2006) "Open Innovation: researching a new paradigm", Oxford University Press (Ch. 1-10)

Byers T.H.& all (2010) "Technology Ventures: From Idea to Enterprise" Ed. McGraw-Hill

INNOVATION MANAGEMENT (ING-IND/35)
INNOVATION MANAGEMENT

Degree course MANAGEMENT ENGINEERING

Subject area ING-IND/35

Course type Laurea Magistrale

Credits 9.0

Owner professor Giuseppina PASSIANTE

Teaching hours Ore totali di attività frontale: 81.0

  Ore erogate dal docente GIOCONDA MELE: 27.0

For matriculated on 2021/2022

Year taught 2022/2023

Course year 2

Semestre Primo Semestre (dal 19/09/2022 al 16/12/2022)

Language INGLESE

Subject matter Business Innovation and Entrepreneurship (A75)

Location Lecce

A basic knowledge of business management and organization is recommended although not required.

Understanding the fundamentals of innovation management in order to better comprehend the current technological environment, its trends and characteristics for grasping the entrepreneurial opportunities emerging in the knowledge economy. The course focuses on the dynamics of innovation at macro level, through the comprehension of dynamics of competitiveness related to the countries and regions on the basis of their innovation performances as well as on the organizations by exploring fundamentals of innovation strategies. A particular attention is reserved to the collaborative, open and user driven innovation approaches and the opportunities to innovate resulting from Big Data.

Knowledge and understanding. At the end of the course, the students will develop a broad spectrum of basic knowledge related to the drivers and implications of technological innovation on the socio-economic performances of regions and companies by identifying areas of interventions at organizational, technological and strategic level.

Applying knowledge and understanding. At the end of the course, the students will be able to identify the main innovation sources and forms, to assess the value of a technology, to deploy an innovation strategy by leveraging on collaborative and open approaches, to design an organizational and technological model supporting the innovation by the organizations under the forms of product, process, marketing and organizational model.

Making judgements. The course develops within students the ability of independent judgment in the appropriate choice of organizational model, competitive strategy, and technological solutions to support the development of innovation.

Communication skills. The course provides students with the opportunity to develop effective communication skills by discussing business and technical presentations with a varied and composite audience having heterogeneous knowledge background, culture, and language. Besides, during the course, some visits nearby companies and seminars held by invited speakers are organized in order to support further the development of communication and interaction skills.

Learning skills. The course supports students to develop self-learning skills, in order to acquire the autonomy to deepen new topics that are related to the core contents of the course. This may happen during the discussion of case studies, or the development of the project works.

Face-to-face interactive lectures. Discussion of case studies. Elaboration of a project work.

During the semester, students will work in team on a case study that will represent the empirical context of application of the lessons. This project work will contribute at the evalution of the learning path by integrating the result of a final test

  • Introduction and fundamentals – Learning goal: Understand the importance and the impact of technological innovation
  • The source of innovation - Learning goal: Understand the process of evolution from creativity to innovation and the importance of the collaborative innovation networks
  • Innovation models and types - Learning goal: Identify the main types of innovation, the fundamentals of S curve application, the concept of technological life-cycles
  • Conflicts of Standards and Dominant Design - Learning goal: Understand the concept of dominant design, the dimensions of the value offered by a technology
  • The timing dimension - Learning goal: Understand the importance of the timing for a market entry, identify the advantages and disadvantages of a first mover position.
  • Collaborative and Open Innovation - Learning goal: Understand the fundamentals of both the collaborative and open innovation paradigms, their importance and applications
  • Innovation Strategy - Learning goal: Organizational Issues and Marketing of Innovation

Melissa A. Schilling (2013) "Strategic Management of Technological Innovation" Ed. McGraw-Hill, chapters 10,11,12,13

Chesbrough H. (2006) "Open Innovation: researching a new paradigm", Oxford University Press (Ch. 1-10)

Byers T.H.& all (2010) "Technology Ventures: From Idea to Enterprise" Ed. McGraw-Hill

INNOVATION MANAGEMENT (ING-IND/35)

Tesi

Ph.D. Thesis in eBusiness:   “Diffusing ICTs for management a destination: a field experimentation”

Pubblicazioni

  • Secundo, G., Mele, G., Passiante, G., & Ligorio, A. (2023). How machine learning changes Project Risk Management: a structured literature review and insights for organizational innovation. European Journal of Innovation Management.
  • Silvestri, R., Morrone, D., Del Vecchio, P. and Mele, G. (2023), "Blue economy and aquaculture before and during the pandemic era: a systematic literature review", British Food Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BFJ-07-2022-0660
  • Del Vecchio, P., Mele, G., Villani, M. (2022), “System Dynamics for e-Health: an experimental analysis of digital transformation scenarios in the healthcare”, IEEE Transactions on Engineering Management, doi: 10.1109/TEM.2022.3194720.
  • Del Vecchio, P., Mele, G.,  Passiante G., Serra, D., (2022) "Knowledge Generation from Big Data for New Product Development: A Structured Literature Review", Knowledge Management Research & Practice, 1-16 doi: 10.1080/14778238.2022.2094292 Del Vecchio, P., Mele, G., Passiante, G., & Serra, D. (2022).
  • Mele., G., Sansone, G., Secundo, G., Paolucci, E.,(2022)  “Speeding up student entrepreneurship: the role of University Business Idea Incubators", IEEE Transactions on Engineering Management, doi: 10.1109/TEM.2022.3175655.
  • Ndou, V., Mele, G., Hysa, E., & Manta, O. (2022). Exploiting Technology to Deal with the COVID-19 Challenges in Travel & Tourism: A Bibliometric Analysis. Sustainability, 14(10), 5917.
  • Secundo, G., Mele, G., Passiante, G., Albergo, F., “Stakeholders’ engagement for University Business Idea Incubation: closing the gap between theory and practice”, European Journal of Innovation Management
  • Del Vecchio, P., Mele, G., Siachou, E. Schito, G. (2021), “A Structured Literature Review on Big Data for Customer Relationship Management: towards a Future Agenda in International Marketing”, International Marketing Review,.
  • Del Vecchio, P., Secundo, G., Mele, G. Passiante, (2021) "Sustainable Entrepreneurship Education for Circular Economy: emerging perspectives in Europe", International Journal of Entrepreneurial Behavior & Research, in press.
  • Ndou, V., Scorrano, P., Mele, G., & Stefanizzi, P. (2021). “Fundraising activities and digitalization: defining risk indicators for evaluating equity crowdfunding campaigns”. Meditari Accountancy Research. https://doi.org/10.1108/MEDAR-03-2021-1237. https://www.ascuoladimpresa.net/investimento-in-equity-crowdfunding/ 
  • Secundo G, Mele G., Del Vecchio P., Elia G., Margherita A., Ndou V.,(2021) “Threat or opportunity? A case study of digital-enabled redesign of entrepreneurship education in the COVID-19 emergency e”, Tecnological Forecasting & Social Change, 2021, 166, 120565.
  • Nodu, V., Mele, G., (2021), “Social Big Data for Sustainable Smart Tourism development: A conceptual framework”, International Journal of Digital Culture and Electronic Tourism, in press, 10.1504/IJDCET.2021.10037171.
  • Secundo G., Mele G., Sansone G., Emilio P., (2020) “Entrepreneurship Education Centres in Universities: evidence and insights from Italian “Contamination Lab” cases”, International Journal of Entrepreneurial Behavior & Research.
  • Secundo G., Mele G., Del Vecchio P., Degennaro G., (2020) “Knowledge spillovers creation in University based Entrepreneurial Ecosystem: the role of the Italian “Contamination Labs”, Knowledge Management Research and Practice, pp. 1-15.
  • Del Vecchio, P., Mele, G., Passiante, G., Vrontis, D., & Fanuli, C. (2020), “Detecting customers knowledge from social media big data: toward an integrated methodological framework based on netnography and business analytics”. Journal of Knowledge Management, Vol. 24, No. 4,  pp. 799-821.
  • Secundo G, Mele G., Del Vecchio P., (2020) “Social Media for Entrepreneurship: myth or reality? a Structured Literature Review and a future Research Agenda”, International Journal of Entrepreneurial Behavior & Research, Vol. 27 No. 1, pp. 149-177.
  • Del Vecchio, P., Mele, G., Ndou, V., Secundo, G. (2018). “Open innovation and social big data for sustainability: Evidence from the tourism industry”, Sustainability Volume 10, Issue 9, 8 September 2018, Article number 3215.
  • Del Vecchio, P., Mele, G., Nodu, V. and Secundo, G. (2018) “Creating value from Social Big Data: Implications for Smart Tourism Destinations”. Information Processing & Management, 54, 5, 847-870 certified as “2018 Honorable Mention Paper”.
  • Ndou, V., Mele, G., & Del Vecchio, P. (2018) “Entrepreneurship education in tourism: An investigation among European Universities”. Journal of Hospitality, Leisure, Sport & Tourism Education.

Temi di ricerca

  • Entrepreneurship Education ed Entrepreneurial University,
  • Innovation Management e Social Media Big Data Analytics
  • Smart Tourism Destinations
  • Circular Economy