Knowledge about the fundamentals of Business Model and Competitive Strategy.

The course aims at providing a systemic vision on models and processes enabling Digital Business, and presenting the main characteristics and technologies. 
It is discussed the strategic role played by the integration among digital technologies (including Internet) and the organizational change for the “digitization” and “transformation” of traditional businesses. 
The course provides also a general overview about the main standards, techniques and functionalities of the technological platforms enabling a digital business.

Knowledge and understanding. At the end of the course, the students will develop a broad spectrum of basic knowledge related to the competitive dynamics of the Digital Economy, e-Business models and strategies, e-Business adoption and digital transformation, e-Commerce standards, e-Business suite functional services, digital security, online payment, UML and XML.

Applying knowledge and understanding. At the end of the course, the students will be able to describe and define an e-Business Model, design a project for technology adoption within an organization, develop UML diagrams and XML documents, use the basic services of an e-Business suite, understand the main principles of digital security, know the main on line payment systems.

Making judgements. The course develops within students the ability of independent judgment in the appropriate choice of organizational model, competitive strategy, and technological solutions to support the development of an e-Business, as well as the critical ability to assess the sustainability of an e-Business.

Communication skills. The course provides students with the opportunity to develop effective communication skills by discussing business and technical presentations with a varied and composite audience having heterogeneous knowledge background, culture, and language. Besides, during the course, some visits nearby companies and seminars held by invited speakers are organized in order to support further the development of communication and interaction skills.

Learning skills. The course supports students to develop self-learning skills, in order to acquire the autonomy to deepen new topics that are related to the core contents of the course. This may happen during the discussion of case studies, or the development of the project work, ot the usage of the e-Business suite.

Face-to-face interactive lectures. Discussion of case studies. Use of an e-Business suite. Elaboration of a project work.

Presentation and discussion of the project work. Oral interview.

For futher information or requests, please contact the instructor by email or at the end of class meetings.

• The fundamentals of the Digital Economy
• The impact of the Internet on the organization
• From e-Commerce to Digital Business
• Some taxonomies of e-business models and case studies
• The Digital Transformation Canvas
• A methodological roadmap for Digital Transformation
• e-Business platforms (Customer Relationship Management - CRM; Supply Chain Management - SCM; Enterprise Resource Planning - ERP)
• UML fundamentals
• XML fundamentals
• e-Business standards
• Fundamentals of digital security
• On line payment systems

• Elia G, Margherita A, and Secundo G (2020) Impresa Digitale - Scenari, Tecnologie e Percorsi di Trasformazione Digitale. Egea, Milano (ISBN: 9788823846654).
• Efraim Turban, David King, Judy Lang (2011) “Introduction to Electronic Commerce, 3/E”, Prentice Hall.
• K.C. Laudon, J.P. Laudon (2004) “Management Information System”, Prentice Hall.
• Afuah, C. Tucci (2003) “Internet Business Models and Strategies – II ed.”, McGraw Hill (chapters 1, 2, 3, 4, 6, 7)
• T. Jelassi, A. Enders (2005) “Strategies for e-Business”, Prentice Hall (chapters 3, 5, 10).
• A. Margherita, G. Elia, G. Secundo (2018) "Project Management Canvas", Franco Angeli.
• References to web sites, case studies and articles suggested during the course.

Conoscenze di base sui fondamentali del modello di business e sulla strategia competitiva.

L’insegnamento mira a fornire una visione sistemica sui modelli e i processi caratterizzanti l’Impresa Digitale.

L’insegnamento affronta il tema della rivoluzione Internet e della trasformazione digitale delle imprese.

L’insegnamento, infine, illustra gli aspetti funzionali di alcune tecnologie a supporto dell’impresa digitale.

Conoscenze e comprensione. Al termine dell’insegnamento, gli studenti acquisiranno conoscenze sulle dinamiche competitive nell’Economia Digitale, sui modelli e le strategie di e-Business, sul processo di trasformazione digitale, nonché sulle principali funzioni caratterizzanti una suite di e-Business.

Capacità di applicare conoscenze e comprensione. Al termine dell’insegnamento, gli studenti saranno capaci di descrivere e definire un modello di e-Business, nonché di elaborare un percorso per la trasformazione digitale di un’impresa.

Autonomia di giudizio. L’insegnamento permetterà di sviluppare negli studenti capacità di analisi e pensiero critico per poter affrontare e discutere gli aspetti organizzativi e strategici di un’impresa digitale.

Abilità comunicative. L’insegnamento offrirà agli studenti l’opportunità di sviluppare capacità comunicative mediante la presentazione in pubblico di propri elaborati. Inoltre, durante l’insegnamento, sono previsti incontri con personalità del mondo imprenditoriale e aziende durante i quali gli studenti avranno l’opportunità di interagire e colloquiare sugli aspetti inerenti le dinamiche competitive dell’impresa digitale.

Capacità di apprendimento. L’insegnamento fornirà agli studenti opportunità per sviluppare sia capacità di auto-apprendimento che di apprendimento in team, mediante lo sviluppo di project work, la discussione di case study, sessioni di studio e approfondimento individuale.

Incontri face-to-face e online. Discussione di case study. Sessioni demo di una suite di e-Business. Elaborazione di un project work.

Colloquio orale con discussione del project work.

Per ulteriori informazioni contattare il docente mediante e-mail.

• Le caratteristiche fondamentali della Digital Economy
• L’impatto di Internet sull’organizzazione
• Modelli di e-Business
• Digital Transformation Canvas
• Una metodologia per la trasformazione digitale delle organizzazioni
• Suite di e-Business

• Elia G, Margherita A and Secundo G (2020) Impresa Digitale - Scenari, Tecnologie e Percorsi di Trasformazione Digitale. Egea, Milano (ISBN: 9788823846654)
• Bagnoli, C., Bravin, A., Massaro, M., & Vignotto, A. (2018). Business Model 4.0
• Secchi, R., & Rossi, T. (2019). Fabbriche 4.0. Percorsi di trasformazione digitale della manifattura italiana. goWare & Guerini Next.
• Afuah, C. Tucci (2003) “Internet Business Models and Strategies – II ed.”, McGraw Hill (chapters 1, 2, 3, 4, 6, 7)
• T. Jelassi, A. Enders (2005) “Strategies for e-Business”, Prentice Hall (chapters 3, 5, 10).
• Riferimenti a siti web, case study e articoli scientifici suggeriti durante le lezioni.

interest towards entrepreneurship at corporate and territorial level

technology entrepreneurship ecosystems

technology entrepreneurship ecosystems, crowdsourcing

case study + analysis of reports

questionnaire

the rainforest canvas

Knowledge about the fundamentals of Business Model and Competitive Strategy.

The course aims at providing a systemic vision on models and processes enabling Digital Business, and presenting the main characteristics and technologies. 
It is discussed the strategic role played by the integration among digital technologies (including Internet) and the organizational change for the “digitization” and “transformation” of traditional businesses. 
The course provides also a general overview about the main standards, techniques and functionalities of the technological platforms enabling a digital business.

Knowledge and understanding. At the end of the course, the students will develop a broad spectrum of basic knowledge related to the competitive dynamics of the Digital Economy, e-Business models and strategies, e-Business adoption and digital transformation, e-Commerce standards, e-Business suite functional services, digital security, online payment, UML and XML.

Applying knowledge and understanding. At the end of the course, the students will be able to describe and define an e-Business Model, design a project for technology adoption within an organization, develop UML diagrams and XML documents, use the basic services of an e-Business suite, understand the main principles of digital security, know the main on line payment systems.

Making judgements. The course develops within students the ability of independent judgment in the appropriate choice of organizational model, competitive strategy, and technological solutions to support the development of an e-Business, as well as the critical ability to assess the sustainability of an e-Business.

Communication skills. The course provides students with the opportunity to develop effective communication skills by discussing business and technical presentations with a varied and composite audience having heterogeneous knowledge background, culture, and language. Besides, during the course, some visits nearby companies and seminars held by invited speakers are organized in order to support further the development of communication and interaction skills.

Learning skills. The course supports students to develop self-learning skills, in order to acquire the autonomy to deepen new topics that are related to the core contents of the course. This may happen during the discussion of case studies, or the development of the project work, ot the usage of the e-Business suite.

Face-to-face interactive lectures. Discussion of case studies. Use of an e-Business suite. Elaboration of a project work.

Presentation and discussion of the project work. Oral interview.

For futher information or requests, please contact the instructor by email or at the end of class meetings.

• The fundamentals of the Digital Economy
• The impact of Internet on the organization
• From e-Commerce to Digital Business (e-Business)
• The e-Business evolution
• Some taxonomies of e-business models and case studies
• A methodological roadmap for e-business adoption
• e-Business platforms (Customer Relationship Management - CRM; Supply Chain Management - SCM; Enterprise Resource Planning - ERP)
• UML fundamentals
• XML fundamentals
• e-Business standards
• Fundamentals of digital security
• On line payment systems

• Elia G, Margherita A, and Secundo G (2020) Impresa Digitale - Scenari, Tecnologie e Percorsi di Trasformazione Digitale. Egea, Milano (ISBN: 9788823846654).
• Efraim Turban, David King, Judy Lang (2011) “Introduction to Electronic Commerce, 3/E”, Prentice Hall.
• K.C. Laudon, J.P. Laudon (2004) “Management Information System”, Prentice Hall.
• Afuah, C. Tucci (2003) “Internet Business Models and Strategies – II ed.”, McGraw Hill (chapters 1, 2, 3, 4, 6, 7)
• T. Jelassi, A. Enders (2005) “Strategies for e-Business”, Prentice Hall (chapters 3, 5, 10).
• A. Margherita, G. Elia, G. Secundo (2018) "Project Management Canvas", Franco Angeli.
• References to web sites, case studies and articles suggested during the course.

Conoscenze di base sui fondamentali del modello di business e sulla strategia competitiva.

L’insegnamento mira a fornire una visione sistemica sui modelli e i processi caratterizzanti l’Impresa Digitale.

L’insegnamento affronta il tema della rivoluzione Internet e della trasformazione digitale delle imprese.

L’insegnamento, infine, illustra gli aspetti funzionali di alcune tecnologie a supporto dell’impresa digitale.

Conoscenze e comprensione. Al termine dell’insegnamento, gli studenti acquisiranno conoscenze sulle dinamiche competitive nell’Economia Digitale, sui modelli e le strategie di e-Business, sul processo di trasformazione digitale, nonché sulle principali funzioni caratterizzanti una suite di e-Business.

Capacità di applicare conoscenze e comprensione. Al termine dell’insegnamento, gli studenti saranno capaci di descrivere e definire un modello di e-Business, nonché di elaborare un percorso per la trasformazione digitale di un’impresa.

Autonomia di giudizio. L’insegnamento permetterà di sviluppare negli studenti capacità di analisi e pensiero critico per poter affrontare e discutere gli aspetti organizzativi e strategici di un’impresa digitale.

Abilità comunicative. L’insegnamento offrirà agli studenti l’opportunità di sviluppare capacità comunicative mediante la presentazione in pubblico di propri elaborati. Inoltre, durante l’insegnamento, sono previsti incontri con personalità del mondo imprenditoriale e aziende durante i quali gli studenti avranno l’opportunità di interagire e colloquiare sugli aspetti inerenti le dinamiche competitive dell’impresa digitale.

Capacità di apprendimento. L’insegnamento fornirà agli studenti opportunità per sviluppare sia capacità di auto-apprendimento che di apprendimento in team, mediante lo sviluppo di project work, la discussione di case study, sessioni di studio e approfondimento individuale.

Incontri face-to-face e online. Discussione di case study. Sessioni demo di una suite di e-Business. Elaborazione di un project work.

Colloquio orale con discussione del project work.

Per ulteriori informazioni contattare il docente mediante e-mail.

• Le caratteristiche fondamentali della Digital Economy
• L’impatto di Internet sull’organizzazione
• La rivoluzione e-Business
• Modelli di e-Business
• Una metodologia per la trasformazione digitale
• Suite di e-Business

• Elia G, Margherita A and Secundo G (2020) Impresa Digitale - Scenari, Tecnologie e Percorsi di Trasformazione Digitale. Egea, Milano (ISBN: 9788823846654)
• Bagnoli, C., Bravin, A., Massaro, M., & Vignotto, A. (2018). Business Model 4.0
• Secchi, R., & Rossi, T. (2019). Fabbriche 4.0. Percorsi di trasformazione digitale della manifattura italiana. goWare & Guerini Next.
• Afuah, C. Tucci (2003) “Internet Business Models and Strategies – II ed.”, McGraw Hill (chapters 1, 2, 3, 4, 6, 7)
• T. Jelassi, A. Enders (2005) “Strategies for e-Business”, Prentice Hall (chapters 3, 5, 10).
• Riferimenti a siti web, case study e articoli scientifici suggeriti durante le lezioni.

Knowledge about the fundamentals of Business Model and Competitive Strategy.

The course aims at providing a systemic vision on models and processes enabling Digital Business, and presenting the main characteristics and technologies. 
It is discussed the strategic role played by the integration among digital technologies (including Internet) and the organizational change for the “digitization” and “transformation” of traditional businesses. 
The course provides also a general overview about the main standards, techniques and functionalities of the technological platforms enabling a digital business.

Knowledge and understanding. At the end of the course, the students will develop a broad spectrum of basic knowledge related to the competitive dynamics of the Digital Economy, e-Business models and strategies, e-Business adoption and digital transformation, e-Commerce standards, e-Business suite functional services, digital security, online payment, UML and XML.

Applying knowledge and understanding. At the end of the course, the students will be able to describe and define an e-Business Model, design a project for technology adoption within an organization, develop UML diagrams and XML documents, use the basic services of an e-Business suite, understand the main principles of digital security, know the main on line payment systems.

Making judgements. The course develops within students the ability of independent judgment in the appropriate choice of organizational model, competitive strategy, and technological solutions to support the development of an e-Business, as well as the critical ability to assess the sustainability of an e-Business.

Communication skills. The course provides students with the opportunity to develop effective communication skills by discussing business and technical presentations with a varied and composite audience having heterogeneous knowledge background, culture, and language. Besides, during the course, some visits nearby companies and seminars held by invited speakers are organized in order to support further the development of communication and interaction skills.

Learning skills. The course supports students to develop self-learning skills, in order to acquire the autonomy to deepen new topics that are related to the core contents of the course. This may happen during the discussion of case studies, or the development of the project work, ot the usage of the e-Business suite.

Face-to-face interactive lectures. Discussion of case studies. Use of an e-Business suite. Elaboration of a project work.

Presentation and discussion of the project work. Oral interview.

For futher information or requests, please contact the instructor by email or at the end of class meetings.

• The fundamentals of the Digital Economy
• The impact of Internet on the organization
• From e-Commerce to Digital Business (e-Business)
• The e-Business evolution
• Some taxonomies of e-business models and case studies
• A methodological roadmap for e-business adoption
• e-Business platforms (Customer Relationship Management - CRM; Supply Chain Management - SCM; Enterprise Resource Planning - ERP)
• UML fundamentals
• XML fundamentals
• e-Business standards
• Fundamentals of digital security
• On line payment systems

• Efraim Turban, David King, Judy Lang (2011) “Introduction to Electronic Commerce, 3/E”, Prentice Hall.
• K.C. Laudon, J.P. Laudon (2004) “Management Information System”, Prentice Hall.
• Afuah, C. Tucci (2003) “Internet Business Models and Strategies – II ed.”, McGraw Hill (chapters 1, 2, 3, 4, 6, 7)
• T. Jelassi, A. Enders (2005) “Strategies for e-Business”, Prentice Hall (chapters 3, 5, 10).
• A. Margherita, G. Elia, G. Secundo (2018) "Project Management Canvas", Franco Angeli.
• References to web sites, case studies and articles suggested during the course.

Conoscenze di base sui fondamentali del modello di business e sulla strategia competitiva.

L’insegnamento mira a fornire una visione sistemica sui modelli e i processi caratterizzanti l’Impresa Digitale.

L’insegnamento affronta il tema della rivoluzione Internet e della trasformazione digitale delle imprese.

L’insegnamento, infine, illustra gli aspetti funzionali di alcune tecnologie a supporto dell’impresa digitale.

Conoscenze e comprensione. Al termine dell’insegnamento, gli studenti acquisiranno conoscenze sulle dinamiche competitive nell’Economia Digitale, sui modelli e le strategie di e-Business, sul processo di trasformazione digitale, nonché sulle principali funzioni caratterizzanti una suite di e-Business.

Capacità di applicare conoscenze e comprensione. Al termine dell’insegnamento, gli studenti saranno capaci di descrivere e definire un modello di e-Business, nonché di elaborare un percorso per la trasformazione digitale di un’impresa.

Autonomia di giudizio. L’insegnamento permetterà di sviluppare negli studenti capacità di analisi e pensiero critico per poter affrontare e discutere gli aspetti organizzativi e strategici di un’impresa digitale.

Abilità comunicative. L’insegnamento offrirà agli studenti l’opportunità di sviluppare capacità comunicative mediante la presentazione in pubblico di propri elaborati. Inoltre, durante l’insegnamento, sono previsti incontri con personalità del mondo imprenditoriale e aziende durante i quali gli studenti avranno l’opportunità di interagire e colloquiare sugli aspetti inerenti le dinamiche competitive dell’impresa digitale.

Capacità di apprendimento. L’insegnamento fornirà agli studenti opportunità per sviluppare sia capacità di auto-apprendimento che di apprendimento in team, mediante lo sviluppo di project work, la discussione di case study, sessioni di studio e approfondimento individuale.

Incontri face-to-face e online. Discussione di case study. Sessioni demo di una suite di e-Business. Elaborazione di un project work.

Colloquio orale con discussione del project work.

Per ulteriori informazioni contattare il docente mediante e-mail.

• Le caratteristiche fondamentali della Digital Economy
• L’impatto di Internet sull’organizzazione
• La rivoluzione e-Business
• Modelli di e-Business
• Una metodologia per la trasformazione digitale
• Suite di e-Business

• Elia G, Margherita A and Secundo G (2020) Impresa Digitale - Scenari, Tecnologie e Percorsi di Trasformazione Digitale. Egea, Milano (ISBN: 9788823846654)
• Bagnoli, C., Bravin, A., Massaro, M., & Vignotto, A. (2018). Business Model 4.0
• Secchi, R., & Rossi, T. (2019). Fabbriche 4.0. Percorsi di trasformazione digitale della manifattura italiana. goWare & Guerini Next.
• Afuah, C. Tucci (2003) “Internet Business Models and Strategies – II ed.”, McGraw Hill (chapters 1, 2, 3, 4, 6, 7)
• T. Jelassi, A. Enders (2005) “Strategies for e-Business”, Prentice Hall (chapters 3, 5, 10).
• Riferimenti a siti web, case study e articoli scientifici suggeriti durante le lezioni.

Knowledge about the fundamentals of Business Model and Competitive Strategy.

The course aims at providing a systemic vision on models and processes enabling Digital Business, and presenting the main characteristics and technologies. 
It is discussed the strategic role played by the integration among digital technologies (including Internet) and the organizational change for the “digitization” and “transformation” of traditional businesses. 
The course provides also a general overview about the main standards, techniques and functionalities of the technological platforms enabling a digital business.

Knowledge and understanding. At the end of the course, the students will develop a broad spectrum of basic knowledge related to the competitive dynamics of the Digital Economy, e-Business models and strategies, e-Business adoption and digital transformation, e-Commerce standards, e-Business suite functional services, digital security, online payment, UML and XML.

Applying knowledge and understanding. At the end of the course, the students will be able to describe and define an e-Business Model, design a project for technology adoption within an organization, develop UML diagrams and XML documents, use the basic services of an e-Business suite, understand the main principles of digital security, know the main on line payment systems.

Making judgements. The course develops within students the ability of independent judgment in the appropriate choice of organizational model, competitive strategy, and technological solutions to support the development of an e-Business, as well as the critical ability to assess the sustainability of an e-Business.

Communication skills. The course provides students with the opportunity to develop effective communication skills by discussing business and technical presentations with a varied and composite audience having heterogeneous knowledge background, culture, and language. Besides, during the course, some visits nearby companies and seminars held by invited speakers are organized in order to support further the development of communication and interaction skills.

Learning skills. The course supports students to develop self-learning skills, in order to acquire the autonomy to deepen new topics that are related to the core contents of the course. This may happen during the discussion of case studies, or the development of the project work, ot the usage of the e-Business suite.

Face-to-face interactive lectures. Discussion of case studies. Use of an e-Business suite. Elaboration of a project work.

Presentation and discussion of the project work. Oral interview.

For futher information or requests, please contact the instructor by email or at the end of class meetings.

• The fundamentals of the Digital Economy
• The impact of Internet on the organization
• From e-Commerce to Digital Business (e-Business)
• The e-Business evolution
• Some taxonomies of e-business models and case studies
• A methodological roadmap for e-business adoption
• e-Business platforms (Customer Relationship Management - CRM; Supply Chain Management - SCM; Enterprise Resource Planning - ERP)
• UML fundamentals
• XML fundamentals
• e-Business standards
• Fundamentals of digital security
• On line payment systems

• Efraim Turban, David King, Judy Lang (2011) “Introduction to Electronic Commerce, 3/E”, Prentice Hall.
• K.C. Laudon, J.P. Laudon (2004) “Management Information System”, Prentice Hall.
• Afuah, C. Tucci (2003) “Internet Business Models and Strategies – II ed.”, McGraw Hill (chapters 1, 2, 3, 4, 6, 7)
• T. Jelassi, A. Enders (2005) “Strategies for e-Business”, Prentice Hall (chapters 3, 5, 10).
• A. Margherita, G. Elia, G. Secundo (2018) "Project Management Canvas", Franco Angeli.
• References to web sites, case studies and articles suggested during the course.

Conoscenze di base sui fondamentali del modello di business e sulla strategia competitiva.

L’insegnamento mira a fornire una visione sistemica sui modelli e i processi caratterizzanti l’Impresa Digitale.

L’insegnamento affronta il tema della rivoluzione Internet e della trasformazione digitale delle imprese.

L’insegnamento, infine, illustra gli aspetti funzionali di alcune tecnologie a supporto dell’impresa digitale.

Conoscenze e comprensione. Al termine dell’insegnamento, gli studenti acquisiranno conoscenze sulle dinamiche competitive nell’Economia Digitale, sui modelli e le strategie di e-Business, sul processo di trasformazione digitale, nonché sulle principali funzioni caratterizzanti una suite di e-Business.

Capacità di applicare conoscenze e comprensione. Al termine dell’insegnamento, gli studenti saranno capaci di descrivere e definire un modello di e-Business, nonché di elaborare un percorso per la trasformazione digitale di un’impresa.

Autonomia di giudizio. L’insegnamento permetterà di sviluppare negli studenti capacità di analisi e pensiero critico per poter affrontare e discutere gli aspetti organizzativi e strategici di un’impresa digitale.

Abilità comunicative. L’insegnamento offrirà agli studenti l’opportunità di sviluppare capacità comunicative mediante la presentazione in pubblico di propri elaborati. Inoltre, durante l’insegnamento, sono previsti incontri con personalità del mondo imprenditoriale e aziende durante i quali gli studenti avranno l’opportunità di interagire e colloquiare sugli aspetti inerenti le dinamiche competitive dell’impresa digitale.

Capacità di apprendimento. L’insegnamento fornirà agli studenti opportunità per sviluppare sia capacità di auto-apprendimento che di apprendimento in team, mediante lo sviluppo di project work, la discussione di case study, sessioni di studio e approfondimento individuale.

Incontri face-to-face e online. Discussione di case study. Sessioni demo di una suite di e-Business. Elaborazione di un project work.

Colloquio orale con discussione del project work.

Per ulteriori informazioni contattare il docente mediante e-mail.

• Le caratteristiche fondamentali della Digital Economy
• L’impatto di Internet sull’organizzazione
• La rivoluzione e-Business
• Modelli di e-Business
• Una metodologia per la trasformazione digitale
• Suite di e-Business

• Bagnoli, C., Bravin, A., Massaro, M., & Vignotto, A. (2018). Business Model 4.0
• Secchi, R., & Rossi, T. (2019). Fabbriche 4.0. Percorsi di trasformazione digitale della manifattura italiana. goWare & Guerini Next.
• Elia, G., Passiante, G. (2017) Sistemi: Organizzazione Digitale e Tecnologie di Management, in Caforio, A., Margherita, A. (ed.) Process Mindset, Aracne
• Afuah, C. Tucci (2003) “Internet Business Models and Strategies – II ed.”, McGraw Hill (chapters 1, 2, 3, 4, 6, 7)
• T. Jelassi, A. Enders (2005) “Strategies for e-Business”, Prentice Hall (chapters 3, 5, 10).
• Riferimenti a siti web, case study e articoli scientifici suggeriti durante le lezioni.

Knowledge about the fundamentals of Business Model and Competitive Strategy.

The course aims at providing a systemic vision on models and processes enabling Digital Business, and presenting the main characteristics and technologies. 
It is discussed the strategic role played by the integration among digital technologies (including Internet) and the organizational change for the “digitization” and “transformation” of traditional businesses. 
The course provides also a general overview about the main standards, techniques and functionalities of the technological platforms enabling a digital business.

Knowledge and understanding. At the end of the course, the students will develop a broad spectrum of basic knowledge related to the competitive dynamics of the Digital Economy, e-Business models and strategies, e-Business adoption and digital transformation, e-Commerce standards, e-Business suite functional services, digital security, online payment, UML and XML.

Applying knowledge and understanding. At the end of the course, the students will be able to describe and define an e-Business Model, design a project for technology adoption within an organization, develop UML diagrams and XML documents, use the basic services of an e-Business suite, understand the main principles of digital security, know the main on line payment systems.

Making judgements. The course develops within students the ability of independent judgment in the appropriate choice of organizational model, competitive strategy, and technological solutions to support the development of an e-Business, as well as the critical ability to assess the sustainability of an e-Business.

Communication skills. The course provides students with the opportunity to develop effective communication skills by discussing business and technical presentations with a varied and composite audience having heterogeneous knowledge background, culture, and language. Besides, during the course, some visits nearby companies and seminars held by invited speakers are organized in order to support further the development of communication and interaction skills.

Learning skills. The course supports students to develop self-learning skills, in order to acquire the autonomy to deepen new topics that are related to the core contents of the course. This may happen during the discussion of case studies, or the development of the project work, ot the usage of the e-Business suite.

Face-to-face interactive lectures. Discussion of case studies. Use of an e-Business suite. Elaboration of a project work.

Presentation and discussion of the project work. Oral interview.

For futher information or requests, please contact the instructor by email or at the end of class meetings.

• The fundamentals of the Digital Economy
• The impact of Internet on the organization
• From e-Commerce to Digital Business (e-Business)
• The e-Business evolution
• Some taxonomies of e-business models and case studies
• A methodological roadmap for e-business adoption
• e-Business platforms (Customer Relationship Management - CRM; Supply Chain Management - SCM; Enterprise Resource Planning - ERP)
• UML fundamentals
• XML fundamentals
• e-Business standards
• Fundamentals of digital security
• On line payment systems

• Efraim Turban, David King, Judy Lang (2011) “Introduction to Electronic Commerce, 3/E”, Prentice Hall.
• K.C. Laudon, J.P. Laudon (2004) “Management Information System”, Prentice Hall.
• Afuah, C. Tucci (2003) “Internet Business Models and Strategies – II ed.”, McGraw Hill (chapters 1, 2, 3, 4, 6, 7)
• T. Jelassi, A. Enders (2005) “Strategies for e-Business”, Prentice Hall (chapters 3, 5, 10).
• A. Margherita, G. Elia, G. Secundo (2018) "Project Management Canvas", Franco Angeli.
• References to web sites, case studies and articles suggested during the course.

Knowledge about the fundamentals of Business Model, Competitive Strategy, Accounting.

The course aims at providing a systemic vision on models and processes enabling Digital Business, including also the technological perspective. It is discussed the strategic role played by the integration among digital technologies (including Internet) and the organizational change for the “digitization” of traditional businesses. Finally, the course provides also a general overview about the main standards, critical areas, techniques and functionalities of the technological platforms enabling a digital business.

Knowledge and understanding. At the end of the course, the students will develop a broad spectrum of basic knowledge related to the competitive dynamics of the Digital Economy, e-Business models and strategies, e-Business adoption and digital transformation, e-Commerce standards, e-Business suite functional services, digital security, online payment, UML and XML.

Applying knowledge and understanding. At the end of the course, the students will be able to describe and define an e-Business Model, design a project for technology adoption within an organization, develop UML diagrams and XML documents, use the basic services of an e-Business suite, understand the main principles of digital security, know the main on line payment systems.

Making judgements. The course develops within students the ability of independent judgment in the appropriate choice of organizational model, competitive strategy, and technological solutions to support the development of an e-Business, as well as the critical ability to assess the sustainability of an e-Business.

Communication skills. The course provides students with the opportunity to develop effective communication skills by discussing business and technical presentations with a varied and composite audience having heterogeneous knowledge background, culture, and language. Besides, during the course, some visits nearby companies and seminars held by invited speakers are organized in order to support further the development of communication and interaction skills.

Learning skills. The course supports students to develop self-learning skills, in order to acquire the autonomy to deepen new topics that are related to the core contents of the course. This may happen during the discussion of case studies, or the development of the project work, ot the usage of the e-Business suite.

Face-to-face interactive lectures. Discussion of case studies. Use of an e-Business suite. Elaboration of a project work.

Presentation and discussion of the project work. Oral interview.

For futher information or requests, please contact the instructor by email or at the end of class meetings.

• The fundamentals of the Digital Economy
• The impact of Internet on the organization
• From e-Commerce to e-Business
• The e-Business (r)evolution
• Taxonomies of e-business models
• A roadmap for e-business adoption
• e-Business platforms (Customer Relationship Management - CRM; Supply Chain Management - SCM; Enterprise Resource Planning - ERP)
• UML fundamentals
• XML fundamentals
• e-Business standards
• Fundamentals of digital security
• On line payment systems

• Efraim Turban, David King, Judy Lang (2011) “Introduction to Electronic Commerce, 3/E”, Prentice Hall.
• K.C. Laudon, J.P. Laudon (2004) “Management Information System”, Prentice Hall.
• Afuah, C. Tucci (2003) “Internet Business Models and Strategies – II ed.”, McGraw Hill (chapters 1, 2, 3, 4, 6, 7)
• T. Jelassi, A. Enders (2005) “Strategies for e-Business”, Prentice Hall (chapters 3, 5, 10).
• A. Margherita, G. Elia, G. Secundo (2018) "Project Management Canvas", Franco Angeli.
• References to web sites, case studies and articles suggested during the course.