Marco PICHIERRI
Docente a contratto
Dipartimento di Scienze dell'Economia
Centro Ecotekne Pal. C - S.P. 6, Lecce - Monteroni - LECCE (LE)
Ufficio, Piano terra
S.S.D.: Economia e Gestione delle Imprese
Marketing, comunicazione, comportamento del consumatore
Dipartimento di Scienze dell'Economia
Centro Ecotekne Pal. C - S.P. 6, Lecce - Monteroni - LECCE (LE)
Ufficio, Piano terra
S.S.D.: Economia e Gestione delle Imprese
Marketing, comunicazione, comportamento del consumatore
Curriculum Vitae
Marco Pichierri is Postdoctoral Research Fellow at the Department of Management and Economics of the University of Salento, Lecce, Italy. His current research interests deal with consumer behavior and advertising effectiveness. He has published in international journals such as the Journal of Advertising Research, Journal of Business Research,Journal of Interactive Marketing,Marketing Letters,Computers in Human Behavior,Journal of Cleaner Production,and Psychological Reports.
He is qualified as Associate Professor of Business Management (National Scientific Qualification (ASN) 2018-2020).
Didattica
A.A. 2018/2019
RICERCHE DI MERCATO
Corso di laurea Economia finanza e assicurazioni
Tipo corso di studio Laurea Magistrale
Lingua ITALIANO
Crediti 6.0
Ripartizione oraria Ore totali di attività frontale: 48.0
Anno accademico di erogazione 2018/2019
Per immatricolati nel 2018/2019
Anno di corso 1
Struttura DIPARTIMENTO DI SCIENZE DELL'ECONOMIA
Percorso CURRICULUM ECONOMICO
Sede Lecce
Pubblicazioni
Articoli Pubblicati su Riviste Accademiche Internazionali e Nazionali:
[1] “The Interplay Between Health Claim Type and Individual Regulatory Focus in Determining Consumers’ Intentions Toward Extra-Virgin Olive Oil” (coautori: G. Pino, A.M. Peluso e G. Guido), Food Research International, 2020, DOI: 10.1016/j.foodres.2020.109467;
[2] “Framing Green Marketing Messages for Museums and Art Galleries: An Empirical Research in Italy” (coautori: G. Pino, A.M. Peluso, C. Collu e G. Guido), Current Issues in Tourism, 2020, DOI: 10.1080/13683500.2020.1806796;
[3] “Virtual Reality, Real Reactions?: Comparing Consumers’ Perceptions and Shopping Orientation Across Physical and Virtual-Reality Retail Stores” (coautori: G. Pizzi, D. Scarpi e V. Vannucci), Computers in Human Behavior, 2019, DOI: 10.1016/j.chb.2019.02.008;
[4] “Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on Consumers’ Behavioral Intentions Toward the Advertised Brands” (coautori: M. Visentin e G. Pizzi), Journal of Interactive Marketing, 2019, DOI: 10.1016/j.intmar.2018.09.001;
[5] The Segmentation of Elderly Consumers: A Literature Review” (coautori: G. Guido, G. Pino e R. Conoci), Journal of Customer Behaviour, 17 (4), 257-278;
[6] “Effects of Face Images and Face Pareidolia on Consumers’ Responses to Print Advertising: An Empirical Investigation” (coautori: G. Guido, G. Pino e R. Nataraajan), Journal of Advertising Research, 2018, DOI: 10.2501/JAR-2018-030;
[7] “Eating with Your Eyes: How Packaging Visual Cues Affect Content Estimation and Self Control in Virtue and Vice Food” (coautori: D. Scarpi e G. Pizzi), Journal of International Food & Agribusiness Marketing, 2018, DOI: 10.1080/08974438.2018.1482586;
[8] "Assessing the Strategic Needs of Local Territorial Systems (LTSs): The Case of a Southern Italian Province" (coautori: G. Pino, G. Guido e A.M. Peluso), Journal of Place Management and Development, 2018, DOI: 10.1108/JPMD-08-2017-0076;
[9] “Age-Related Differences When Measuring Political Hypocrisy” (coautori: M.I. Prete, G. Guido e P. Harris), Journal of Public Affairs, 2018, DOI: 10.1002/pa.1707;
[10] “Place the Good After the Bad: Effects of Emotional Shifts on Consumer Memory” (coautori: G. Guido e G. Pino), Marketing Letters, 2018, 29, 49-60;
[11] “The Importance of Dream in Advertising: Luxury Versus Mass Market” (coautori: C. Amatulli, M. De Angelis e G. Guido), International Journal of Marketing Studies, 2018, 10 (1), 71-81;
[12] “To Buy or to Rent? An Experimental Study on the Antecedents of Consumers’ Acquisition-Mode Decisions” (coautori: D. Scarpi e G. Pizzi), Mercati e Competitività, 2018, 1, 63-92;
[13] “Anziani e Social Media: Opportunità o Minaccia?” (coautore: G. Guido), Salute e Società, 2017, 3, 151-166;
[14] “Determinants of Southern Italian Households’ Intention to Adopt Energy Efficiency Measures in Residential Buildings” (coautori: M. I. Prete, L. Piper, C. Rizzo, G. Pino, M. Capestro, A. Mileti, C. Amatulli, A.M. Peluso e G. Guido), Journal of Cleaner Production, 2017,153, 83-91;
[15] “Animated Logos in Mobile Marketing Communications: The Roles of Logo Movement Directions and Trajectories” (coautori: G. Guido, R. Nataraajan e G. Pino), Journal of Business Research, 2016, 69 (12), 6048-6057;
[16] “When the Row Predicts the Grade: Differences in Marketing Students’ Performance as a Function of Seating Location” (coautore: G. Guido), Learning and Individual Differences, 2016, 49, 437-441;
[17] “Consumer Hypnotic-Like Suggestibility: Possible Mechanism in Compulsive Purchasing” (coautori: M.I. Prete e G. Guido), Psychological Reports, 2013, 113 (1), 162-174;
[18] “A Model for Hypnotic Communication in Consumption Experiences” (coautori: M.I. Prete, G. Guido e B. Bleve), Int. Journal of Marketing Principles & Practices, 2013, 3 (1), 8-17.
Contributi a Volumi in Curatela:
[1] “La VR per il Punto Vendita e come Canale Alternativo” (coautori: G. Pizzi, D. Scarpi e V. Vannucci), in “Realtà Virtuale e Realtà Aumentata: Nuovi Media per Nuovi Scenari di Business”, a cura di L. Montagna, 2018, Milano: Hoepli.
Monografie:
[1] Beyond Ethical Consumption (coautori: G. Guido, M.I. Prete, G. Pino e A.M. Peluso), 2016, Bern: Peter Lang.
Marco Pichierri has also published several contributions in conference proceedings, such as those of the NeuroPsychoEconomics Conference, the European Marketing Academy (EMAC) Conference, the Italian Marketing Society (SIM) Conference, the International Marketing Trends Conference, and the Sinergie SIMA Management Conference.
Temi di ricerca
Consumer Behaviour
Advertising Effectiveness
Sport Marketing