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Gianluca ELIA


DIGITAL BUSINESS (Management Engineering degree)

The course aims at providing a systemic vision on models and processes enabling Digital Business, presenting also the main characteristics and technologies.
It is discussed the strategic role played by the integration among digital technologies (including Internet) and the organizational change for the “digitization” of traditional businesses.
Finally, the course provides also a general overview about the main standards, critical areas, techniques and functionalities of the technological platforms enabling a digital business.

Learning Outcomes
At the end of the course, the students should be able to:
- Understand the competitive dynamics of the Digital Economy
- Describe and define an e-Business Model
- Define a project for technology adoption within an organization
- Be aware about the main functionalities of an e-Business suite
- Know and apply the fundamentals of UML and XML
- Understand the main principles of digital security
- Know the main systems for on line payment

Course Content
- The fundamentals of the Digital Economy
- The impact of Internet on the organization
- From e-Commerce to e-Business
- The e-Business evolution
- Taxonomies of e-business models and case studies
- A methodological roadmap for e-business adoption
- e-Business platforms (Customer Relationship Management - CRM; Supply Chain Management - SCM; Enterprise Resource Planning - ERP)
- UML fundamentals
- XML fundamentals
- e-Business standards
- Fundamentals of digital security
- On line payment systems
- Project work: designing a Digital Business project

- Oral interview 

Office hours
- By appointment. It is suggested to contact the instructor by e-mail or at the end of class meetings.

- Efraim Turban, David King, Judy Lang, Introduction to Electronic Commerce, 3/E”, ed. Prentice Hall, 2011.
- K.C. Laudon, J.P. Laudon, Management Information System, Prentice Hall. 2004.
- Afuah, C. Tucci, Internet Business Models and Strategies, II ed., McGraw Hill (chapters 1, 2, 3, 4, 6, 7), 2003.
- T. Jelassi, A. Enders, Strategies for e-Business, Prentice Hall (chapters 3, 5, 10), 2005.
- References to web sites, case studies and articles suggested during the course.